November 29, 2013

What Makes A Good Video Testimonial Question?

What Makes A Good Video Testimonial Question

So, you’re ready to begin receiving video testimonials from clients. Awesome! Now you begin the process of figuring out what makes a good video testimonial question. Trust us, coming up with the what to ask is a lot less difficult than you’re probably thinking.

Here’s the key:

Instead of tormenting yourself over asking one perfect question, consider where you plan on placing these videos. Chances are, you’re not just going to use one video and place it on multiple pages of your website. If you make asking for video testimonials part of your closing conversation with clients, you’ll end up with multiple testimonials.

The good news is that each video can focus on a different aspect of your business. You’re probably thinking – that’s the problem, how do I narrow down questions so I’m asking the right thing? Before you consider what to ask, go back to thinking about where you’ll be placing the videos. We have three questions to get you started, and put prospective clients at ease.

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November 27, 2013

Video Testimonial Statistics: 2013 Year In Review

Video Testimonial Statistics 2013

With 2013 drawing to a close, it’s time to take a look at how video performed this year. If we look at video testimonial statistics, and hear from consumers and other businesses, we’ll gain valuable insight into how video will do in the future.

Before we dive into video testimonial statistics for 2013, let’s take a look back at what was predicted in 2012. That way we can compare the outlooks vs. how things shaped up over the course of 2013.

The outlook in 2012

2012 showed video performing strongly, especially compared to traditional marking efforts. More and more, companies are looking to invest in video as part of their marketing strategy because of high click-through rates, and the way video resonates with a variety of age groups.

Now that we’re approaching the end of 2013, it’s time to check in and see if video delivered as a powerful marketing tool, and how it’s being used.

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November 26, 2013

Bravo 2.0: A Sneak Peek Of The New Video Allowance Message Feature

Over the last year, we’ve compiled hundreds of emails from you containing great ideas for improvement. We’ve been listening, and hard at work designing the new Bravo 2.0 interface. That said, we’ll be publishing 1 update per week for the next few weeks, and we plan on launching the new interface across all customer accounts on December 9.

Custom Video Allowance Messages

The new allowance message feature allows you to customize the message that your audience will see if/when you reach your monthly video allowance:

Video Allowance Feature

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November 25, 2013

3 Video Testimonial Tool Features To Look Out For

 3 Video Testimonial Tool Features To Look Out For

Integrating video testimonials into your marketing strategy doesn’t have to be difficult. Finding video testimonial tool features, with only so many hours in the day, can seem daunting. It all boils down to knowing what you’re looking for.

So, what are you looking for? There’s a lot to choose from out there, and we picked 3 features that will make receiving video testimonials easy on your business, and the clients who are providing them.

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November 21, 2013

Video Testimonial Page Design: Less Is More

There are no firm rules for video testimonial page design. We talk about the process of getting the testimonials and the value of what video can do for your business. They are all important aspects of your online marketing strategy.

Once you’ve received video testimonials, and you’ve edited them so they’re an appropriate length and quality, it’s time to display them. It’s exciting because you can finally show off the finished videos, placing them strategically on your website.

So, how do you display them? What’ll look best – and more importantly, what will nudge consumers in the direction of making a purchase? We’ve found 3 sites that do an excellent job with video testimonial page design. Here’s how they do it:

First up, we have Pronto Heating & AC

Pronto Heat & AC

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November 20, 2013

Video Contest Results: Where Do You Display Them?

Video contest results

When your video contest draws to a close, do you know where you’re going to display the results? Haven’t given it too much thought? No problem! We’ve thought about it for you.

The goal of any contest is to generate awareness surrounding your brand. At the end of the day, if you’ve engaged your following and promoted your brand in a positive way – you’ve done your job! Video contests can have a lasting impact on your brand, ensuring a great connection with consumers, turning conversions who are on the fence, into satisfied leads.

In order to accomplish this, it’s important to give some thought to what’ll happen once the contest ends, including where you’ll display the results. The contest shouldn’t just end and then fizzle out. Participants want to know who won, and it’s in your best interest to continue using the results as an opportunity to link back to your site for more exposure. Here are a few ideas about where to display your video contest results.

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November 18, 2013

Bravo 2.0: A Sneak Peek Of The New Form Builder Feature

Over the last year, we’ve compiled hundreds of emails from you containing great ideas for improvement. We’ve been listening, and hard at work designing the new Bravo 2.0 interface. That said, we’ll be publishing 1 update per week for the next few weeks, and we plan on launching the new interface across all customer accounts on December 9.

A New Form Builder

The new form builder feature allows you to easily capture the information you’d like from your participants:

Form Builder Feature

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November 15, 2013

Video Contest Landing Page Best Practices

Video contest landing page

If you’ve never used a video contest landing page, or haven’t had much success using one, it’s time to get you up to speed!

In terms of your contest, the landing page can be used for your following to submit an entry or get the word out about the contest, with the use of social media. Traditionally, landing pages are proven powerhouses in turning leads into conversions. The key is knowing how to create one that will appeal to visitors and keep them from clicking away. The same is true when you’re creating a landing page for your video contest.

If you’re unsure about how to set up a landing page and achieve the best results, we have plenty of tips for you.

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November 14, 2013

Holiday Video Contest Ideas That Will Engage Your Following

Holiday video contest ideas

In case you’re a little low on creativity, we have holiday video contest ideas that’ll get you started. We already discussed how to run a successful video contest, but if you don’t have an engaging idea – your efforts won’t mean that much.

Consider thinking outside the box. Keep your following in mind and the demographic you’re aiming to engage when you start brainstorming ideas. Maybe you’re looking for an idea that’ll appeal to a wide audience, or maybe your business mostly attracts a younger crowd. Whatever the case, be sure to keep them in mind while you’re planning.

Here are some ideas to get you started!

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November 13, 2013

Recruitment Video Testimonials Make Reaching Out To Applicants Easier Than Ever

Recruitment Video Testimonials

The process of hiring the best and brightest for your team can be a lengthy one. Recruitment video testimonials are great because they show, rather than tell what makes your business excellent.

Video is the perfect medium for reaching out to prospective candidates. The majority of job posts include a wall of text. A video that shows off the best of your brand and what you have to offer employees can set you apart. If done correctly, video can establish connections that an endless wall of text can’t.

Here are some tips to making the most of your recruitment video testimonials:

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November 12, 2013

Bravo 2.0: A Sneak Peek Of The New Recent News Feature

Over the last year, we’ve compiled hundreds of emails from you containing great ideas for improvement. We’ve been listening, and hard at work designing the new Bravo 2.0 interface. That said, we’ll be publishing 1 update per week for the next few weeks, and we plan on launching the new interface across all customer accounts on December 9.

Easily Access Recent News

The new recent news feature allows you to easily see the most recently published blog entries, directly from the Dashboard:

Recent News Feature

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November 11, 2013

User Generated Video Campaign: 3 Tips To Prepare For The Holidays

User Generated Video CampaignIt’s that time again! Time to begin prepping for your user generated video campaign, so you’re not rushing around on the eve of your holiday campaign to get everything in place. Even with the best idea, something that will energize your following enough to get them to participate, it’s up to you to start planning and gearing up for the campaign so it will go as smoothly as possible.

The great news is that a lot of the prep work can be carried out beforehand, or at least planned to the point where you don’t have to scramble to get things in order once the campaign is launched and submissions start coming in.

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November 8, 2013

3 Ways User Generated Videos Boost Your Marketing Strategy

User Generated Video Marketing Strategy

No matter what product or service your business offers, the key to culminating an effective marketing strategy has everything to do with keeping up with the constant shift and growth of technology.

One of the leaders in marketing right now, and for the foreseeable future, is user generated video. And for good reason! Video is versatile, but more than that, it caters to the growing number of online users who view and share video content. And with social media platforms making it easier than ever to share, businesses are catching on and engaging with and finding consumers in new, exciting ways.

Here at Bravo, we talk a lot about the importance of utilizing video testimonials, in particular. Not only because they bolster credibility, but also because they reflect a genuine relationship with your clients, something that prospective clients want to see. If you already use video testimonials as part of your marketing strategy, it’s time to take a look at how else you can incorporate user generated video.

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November 5, 2013

Bravo 2.0: A Sneak Peek Of The New Multiple Users Feature

Over the last year, we’ve compiled hundreds of emails from you containing great ideas for improvement. We’ve been listening, and hard at work designing the new Bravo 2.0 interface. That said, we’ll be publishing 1 update per week for the next ~30 days, and we plan on launching the new interface across all customer accounts on December 9.

Multiple Campaigns? We’ll Need Multiple Users!

The new multiple users feature allows for your entire team to get involved with your user generated video campaigns:

Multiple Users Feature

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November 4, 2013

How Google+ Can Positively Impact Your User Generated Video Campaign

How Google+ Can Positively Affect Your User Generated Video CampaignWe’ve already discussed what Twitter, Facebook, and LinkedIn can do for your video campaign. Those platforms really lend themselves to chatting with consumers and clients, whether it’s via a shared article or 140 character Tweet. Which means they’re also a great way to share information and generate interest in your campaign. Unlike these easily recognizable platforms, Google+ is still in its infancy. It’s not an easy platform to pinpoint, and there’s still some confusion about what it is and how to use it.

Here’s what you need to know about Google+ and how it will benefit your user generated video campaign efforts.

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