December 31, 2013
The most exciting aspect of your campaign won’t be explaining rules to prospective participants. But it’s certainly an important one. We’ve created a video contest rules template that you can use for your next marketing campaign, in case you need help diving in.
A successful campaign hinges on your ability to clearly convey rules and guidelines to entrants. You can come up with a great idea, reach out and genuinely connect to your following in a positive way – but if your contest rules are muddled, you’re headed for a disaster.
Avoid having to disqualify entries and frustrating your following by making your rules and other guidelines clear upfront.
December 23, 2013
What are you doing to inspire trust in buyers looking for their next car? If you’re having trouble coming up with an answer, video testimonials can do a world of good for your car dealership.
What’s at stake
Buying a car is a huge purchasing decision. Before they even step foot on your lot, buyers are taking advantage of review
sites to see who has the best reputation. At the same time, they’re asking for the opinion of trusted friends, even friends of friends – all before you’ve had the chance to dazzle them with a positive buying experience.
December 18, 2013
We already know about the power of customer recorded testimonials. Before you get started, you need to take a look at video testimonial plugin features to find what will keep up with your video needs.
Here are the must-haves for your video testimonial recorder plugin.
Consumers want to know what users are saying. If we’re being mindful about customer service, we want to know what they’re saying, too! What’s being said in testimonials can be a wonderful tool for meaningful change from the inside, but quite a bit of power rests in what it can do for other consumers. It’s essential that clients stay on track during their video testimonial. Content should be able to convey the necessary information in a concise, efficient manner.
December 17, 2013
More than short term success is at stake when you consider how you plan to optimize your video testimonial campaign. Integrating video into your marketing strategy can really provide a boost to brand credibility and the number of conversions you’re seeing. But what are you accomplishing in the long term?
Instant gratification doesn’t usually lend itself well to long term pay off. The two are at odds with one another, with the short term being key for laying the ground work of future marketing success.
Here’s how to do the most for campaign optimization:
December 16, 2013
Excitement is high when your campaign idea gets the green light. What happens when your boss wants to know what to expect from user generated video campaign results? How can you ensure a successful turnout when the campaign is still just in its infancy?
It can be difficult when your boss asks you to play the numbers game especially if this is your first user generated video campaign.
Luckily, there are 3 factors that you can look at to get an idea about how many entrants you’ll receive and how contest participation will fare.
December 11, 2013
You already know that a solid online marketing strategy relies on staying tuned in to consumers. There’s also buzz surrounding video testimonial conversion rates and what they can accomplish for your business.
What is it about these videos that have the power to seal the deal?
Here’s the secret:
Social proof is a psychological phenomenon that occurs when people look to the behavior of others to decide what is correct in their decision making process. It’s natural to look at the habits of those around us, making sure we’re not doing something out of the norm. This extends to wanting to know what others have bought, and whether our decision is a smart, socially accepted one.
December 5, 2013
To script or not to script, that is the question.
There are a few schools of thought on whether or not to use a video testimonial script. Some businesses choose not to use one. They prefer organic testimonials, allowing clients to speak freely and see what comes out of it. Other businesses choose to use a script because they’re looking for longer video testimonials, and they believe their clients need guidance to keep the video on track.
Unsure about which camp you’re in? Here’s how you decide…
December 3, 2013
Have you heard from consumers lately? We know that online users have an appetite for video, but what you do with video testimonial feedback from clients can mean the difference between quality customer service, and interactions that leave consumers less than dazzled.
If you’re using video testimonials, usually paired with text, to facilitate conversation among consumers – you’re on the right track with your marketing strategy. But what about the feedback that’s being provided? Are you taking it and using it to make needed changes? What about any negative comments you receive?
These are all things that should be taken into account, and discussed as a team. Here’s how to go about it:
December 2, 2013
What challenges come with finding a video testimonial recorder that works for your needs? We know that clients are more than happy to speak on behalf of their favorite brands, whether it’s by word of mouth, or taking the time to record a testimonial that will appeal to other consumers. The easy part is asking for videos, and working with clients to receive them. The harder part is finding a recorder that meets your needs.
We’re here to simplify the search for you. Here’s what you should look for: