February 27, 2014

3 Video Contest Ideas That’ll Engage And Delight

Video Contest IdeasWe have 3 video contest ideas that’ll engage and delight your followers, and the people who are just getting acquainted with your brand. For a lot of us, it’s still cold and dreary outside. But that doesn’t mean we can’t look ahead, and plan contests that lend themselves to spring time.

Here are 3 video contest ideas that will allow your brand to shake off the cold in the coming months:

St. Patrick’s Day

Everyone’s a little Irish on the 17th of March, right? Traditions for St. Paddy’s Day are numerous and varied, which gives you a great opportunity for clever video contest ideas. Breathe some life into an old holiday by asking contest entrants to film their favorite St. Patrick’s Day tradition.

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February 25, 2014

Corporate Video Marketing: 4 Undeniable Reasons People Hate It

Video MarketingViewers hate corporate video marketing for a lot of reasons. Some of that hatred stems from the recycling of ideas and themes in video. Other reasons are a little more complex, and speak to a lack of trust in the brand, or a disconnect between brand image and what’s being promoted in the video.

Let’s break down four of the reasons people hate corporate video marketing, and what you should be doing to avoid it.

Lack of creativity

Sometimes it can start feeling like a race to see who can throw the most content at their following. There’s pressure to establish a presence on the right social media platforms, and then produce the best content. Instead of getting caught up in how much you should be producing compared to your peers, start by putting effort into what you’re putting out there. Pull your team together for brainstorming sessions where everyone’s ideas can be discussed and evaluated. It’s up to you to encourage an environment where team members feel comfortable sharing all of their ideas, even the not-so-good ones. It’s to your advantage to foster a comfortable team environment, so you end up with ideas that are fresh and don’t leave viewers tuning out.

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February 21, 2014

Recruiters: The Video Testimonial Interview Questions You Should Be Asking

Video Testimonial QuestionsShort on inspiration for video testimonial interview questions? We’ve got you covered. From what not to do, and how to do better, to the questions that will yield the best responses for your video testimonials.

What not to ask

Tell us about ________

Asking for any sort of detailed explanation generally leads to a long, rambling response. Most people aren’t used to being filmed while answering questions. Even if it’s a topic that they have a great deal of knowledge about, people still get nervous.

A common response to a case of nerves is to fidget and appear uncomfortable, but it can also lead to unwanted rambling. So in the case of video testimonials that you want to use for marketing purposes, it’s best to cut down on questions that are too broad. If you provide questions that have a clear focus, they can cut to the chase, get to answering the most important part of what you’re asking without as much anxiety.

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February 19, 2014

Video Marketing Campaign Myths: Busted

Video Marketing CampaignThere are a few video marketing campaign myths that need to be busted and put to rest. Let’s take a look at a few of those, and talk about why video marketing campaigns are more doable than you might think.

The myth: A video is not a success unless it goes viral

Wrong! In a perfect world, every video we put out would instantly go viral. That’s not the case for a lot of us, but the idea that our video hasn’t made an impact unless it’s spreading like wildfire is untrue.

Consider the goal of your video marketing efforts. If you’re looking to expand your reach, why wouldn’t you use video? We know that video consumption is on the rise. And it’s only expected to increase over the next few years. Even without a viral slam dunk, small video marketing campaigns achieve what we want them to. Like a lot of what we do, you get what you put into it.

Which brings us to our next myth.

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February 17, 2014

How To Maximize Your Video Contest Promotion

Video Contest PromotionYou’ve taken an awesome idea and turned it into a video contest promotion that will engage your fans and promote all the best aspects of your brand. Now it’s time to tell everyone how great the contest is going to be.

Here’s how to maximize video contest promotion:

Zero in on where your audience hangs out

A lot of our focus can go to figuring out how we can solidify our presence on The Next Big Platform, which is great when we’re looking down the road at our marketing strategy and how it will evolve. But there’s a certain risk involved when we try to keep up our presence on mainstream social media platforms for the sake of having a presence there.

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February 12, 2014

Video Contest Best Practices: Use Clear & Concise Rules

Video Contest Best PracticesPlanning out contest rules and guidelines isn’t going to be the most exciting aspect of your contest. But implementing clear and concise rules will save you from more than a few headaches and potential roadblocks over the course of your video campaign.

It’s important, especially if this is the first contest you’re hosting, to really consider everything that could be misunderstood, or cause some confusion. The rules you consider a no-brainer might not be that self explanatory to your audience, and could require a more in-depth explanation.

It might not be the most fun you’ll have all day, but taking the time to spell everything out will be worth it when your contest goes off without any rule-related issues!

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February 10, 2014

Getting Creative With Using Video For Marketing: Our Tips To Get Started

Using Video For MarketingYou’ve decided to start using video for marketing. Welcome aboard! Now the question becomes, where do you go from here?

The jump from making the decision to bring video into your marketing strategy, and making it a reality requires you to take the time to do some planning and decision making.

Here’s where you need to start:

What are your goals?

Every marketing initiative needs a set of goals. To start, consider what you’re hoping to achieve with video marketing. What can it do for you that your other efforts can’t? Make goals clear from the beginning. That way you’ll have benchmarks along the way to determine the progress you’re making.

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February 7, 2014

3 Smart Locations To Place Your Video Testimonial Recorder

Video Testimonial RecorderNow that you’ve made the decision to receive video testimonials, where are you going to place your video testimonial recorder? Rather than making satisfied clients hunt for a link or page where they can access the recorder, it’s better to place it in multiple locations that make sense.

Here are 3 smart locations for your video testimonial recorder:

Social media

Placing your recorder here is a must. Think about the type of engagement your brand is doing on Facebook. If you’re connecting with your clients by providing relevant information, or addressing customer service concerns – you’re setting the stage to receive great content!

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February 6, 2014

Does The Video Testimonial App You Use Have An Embed Function?

Video Testimonial AppWhy does it matter?

I think it’s fair to assume that you want to be in control of your video testimonials. This includes everything from how you receive them, to where they’re placed, and keeping track of content you receive.

Video testimonial apps can do a lot of work behind the scenes to make it easier for you to receive content, and easier on the clients providing it. Let’s check out how.

Embedding 101

Embedding gives you the ability to place video on your site. Instead of limiting your options to the page where the video is uploaded, you can move it from your site to a blog, or wherever you like prospective clients will check it out. Embedding is as easy as copying a code and pasting it into your blog or web software, which is pretty handy with video testimonials since they can be placed in a variety of locations.

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February 4, 2014

What The Latest Video Testimonial Statistics Are Telling Us

Video Testimonial StatisticsWhat are the latest video testimonial statistics saying about the power of video?

According to the information gathered by WebDAM, things are looking good. WebDAM recently released an infographic that features trends that are going to drive marketing in 2014, and it has given us more than a few statistics to think over.

We’re always reading up on the latest statistics in an attempt to see what the long-term trajectory looks like. Our marketing strategies are framed around a blend of numbers, experience and best-guesses. We can’t predict everything perfectly, but we can take a look at the data we’re given, and plan accordingly.

Here’s what the numbers are saying now, and what we can take away from them:

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