March 31, 2014
A video testimonial campaign is only meant to display how great you are. Right? Not necessarily. In a perfect world, all of your reviews would be glowing. Every customer would walk away feeling great about your brand and what you do.
So what happens when someone walks away from an encounter and decides to vent how they’re feeling? Here’s how you can take negative video testimonial feedback and turn it into a positive.
Learn how to apologize
What’s your gut reaction to criticism? Whether it’s aimed at you, or they have some negative words for the brand, your initial reaction is telling.
March 27, 2014
Video marketing statistics can reveal a lot of the misconceptions, misunderstandings, and prevalent myths about marketing.
This was made abundantly clear in a recent poll taken by Denise Graziano. Graziano, President of Graziano Associates, recently hosted a national marketing webinar aimed at small businesses. She took the opportunity to poll the 700 attendees, asking about marketing practices, and discovered the interesting gap between an overall need for brand awareness and reservations about adding video as a marketing strategy.
March 26, 2014
We have 6 video contest ideas for your next marketing campaign. If you’re feeling a little low on creativity, we’ve got you covered! The most important aspect of sitting down to come up with ideas is figuring out who you’re looking to reach. With that in mind, here are ideas that reach out to a variety of demographics.
Everyone loves funny babies: Whether it’s a cute giggle or surprising moment of hilarity caught on film, contests featuring babies as the main focus can lead to some of the greatest video out there. Encourage parents to submit clips of their funny baby for heartwarming, adorable content.
March 25, 2014
Today we’re excited to announce a new feature update to Bravo. We’ve extended the record time to 5 minutes!
You voiced your requests, and we listened:
March 24, 2014
Today we’re talking real estate. Specifically, tips to make you better at video real estate marketing. If your current marketing strategy doesn’t include video, there’s a good chance you’re due for an upgrade.
Video marketing has the potential to establish important connections with prospective clients. It establishes trust and also does more to get your name out there with improved search engine ranking. With all of these factors motivating you to incorporate video into your marketing strategy, we have some tips about how to go about it.
March 21, 2014
Video marketing has more in common with the dark side than you might think. Like the dark side, video marketing is extremely powerful. If you’re not careful, it can lead to your downfall. (Kidding! Sort of.) Most of all, it takes time for you to fully harness the power you’ve acquired.
First, the basics.
What is video marketing?
As the name implies, it’s a marketing strategy that includes using video, testimonials and campaigns, to reach out to your audience. Rather than relying on text to convey meaning, you include video, which has been dominating marketing for several years and shows no signs of slowing down.
March 20, 2014
Which video contest requirements should you use in your next campaign? There are a few factors at play when you ask yourself a question like this. Take into consideration who your audience is, as well as where they’ll be hanging out online, and create requirements that’ll work in your favor based on these details.
First up, having family friendly content.
Some brands do really well by using content that’s edgy to grab attention. It works perfectly for products that are clearly adult-oriented, but how about your brand?
Unless you’re selling a product aimed at adults only, it’s better to stick with content that’s family-friendly, rather than risk turning off consumers. Having edgy content is a good way to draw attention to yourself, but attention for the sake of attention isn’t always a good thing! A solid picture of what you want your brand to be now and in the future is a good way to gauge whether content will fit the image you’re looking to project.
March 19, 2014
Nudging creativity along for the sake of a campaign can be difficult. Here are some tips about how you can draft the best video contest ideas, minus the stress or burnout of forcing yourself into a creative mindset!
Know your limits
Rather than throwing out every outlandish video contest idea you can come up with, start by being aware of your boundaries. This can include budget, contest timeline, and expected turnout. Some people argue that bringing up these boundaries before a brainstorming session will drain the creativity.
March 18, 2014
We have 3 ways to become a video marketing expert and impress your boss. It can feel a little intimidating to attempt to just dive in to something new, especially when you’re feeling the pressure from a boss or other co-workers for it to go well.
So before you put together your first campaign, start by making it your mission to learn as much as possible. Lucky for you, there are tons of online resources, so it’s easier than you think.
Follow the best of the best
There’s always a lot of talk about the difference between following conversation, as opposed to generating it. The idea being that it’s more valuable, especially on social media, to be the one starting a conversation rather than following passively.
March 17, 2014
Looking to engage a younger audience? We have 5 popular video contests for kids, with subject matter that’s relevant to a younger crowd, and parents will sign off on.
Health and wellness
When we talk about health and wellness for kids, it can mean a few things. First, physical wellness, which has been getting a lot of attention recently from campaigns and contests. With kids being saddled with more and more homework, there are some great campaigns looking to make sure kids are getting enough play time to balance things out.
March 14, 2014
Think you don’t know enough about video marketing? That’s about to change, with our list of 10 video marketing blogs you should be following if you want to beef up your knowledge base. There are plenty of great resources out there, it’s all a matter of knowing where to look.
It’s to your advantage that we have so many smart and savvy marketing pros out there blogging and generating conversations about marketing. It’s a great time to learn, and these blogs are a great place to start if you’re looking for insight into getting started or improving your existing strategy.
March 13, 2014
For many, the key to attorney video marketing is all a matter of getting started. The biggest hurdle can be committing to a marketing strategy and sticking with it, especially when you’re feeling a time crunch!
Short of infusing more hours into your day, you’re going to need to take the time you do have to carve out your marketing goals. Luckily for you, video marketing doesn’t have to eat at your time or stress you out. If you’re looking to create content that inspires trust, it’s a lot simpler than you think.
March 12, 2014
Choosing a video contest prize requires more thought and planning than the initial question of what will draw people in. Your brand is excited about the contest payoff. That includes the exposure to your product and what you do best, as well as the connections you’ll strengthen and build in the process. It’s exciting to see your hard work and planning pay off when your following gets involved by creating an entry or sharing the video through social media.
For their part, entrants will be focused entirely on the prize. Since they’re the ones to take the time to enter the contest, using their creativity in an effort to get one step closer to the awesome prize you’re offering, it only makes sense that they’d be looking out for an awesome prize. While it’s important to have a great contest idea and know how to implement it, the prize is something that deserves careful consideration because it can be the difference between getting people excited and involved, or making them lose interest.
March 11, 2014
A great video contest for high school students requires a few important elements. It takes some consideration outside what will interest a younger crowd.
First up, getting parents on board.
What are parents okay with?
When we talk about creating a campaign for teens, it’s vital to consider what will get them interested. What topics will they find engaging? If it’s not something they’d want to explore, your contest could have a way lower turn-out than you’re hoping for.
March 10, 2014
Rather than making your life more difficult, a video contest app is doing its job if it makes things a little easier on you throughout the duration of your contest.
You’ve got a lot on your plate without having to manage every detail of the contest on your own. An app can be a huge help with organization, and making sure everything runs smoothly on your end.
Here’s what you’ll want to look for
You can embed an app onto your site, as well as on your Facebook page. This provides more options for your entrants, widening your pool. You can also ask for entries via Twitter, using a specific hashtag to automatically enter. Providing several ways to enter your video contest is convenient for the people looking to do just that. It increases your reach by targeting entrants where they’re already hanging out.
March 7, 2014
What’s the advantage of using video marketing instead of sticking with text? There are more than a few reasons you should make the switch, and not just because of the everyone’s doing it line.
The interest is already there
Even better, recreational video watching is even easier to access with the rise in mobility. If your target audience is watching at home and on-the-go, it only makes sense to reach them in a way that compliments their online usage. We already know that video isn’t going anywhere, let alone slowing down. There’s no need to do any convincing or worry that video is just a trend. It has established itself as a powerful medium. It’s up to you how you choose to use it!
March 6, 2014
It’s a great time to be in the market for video testimonial WordPress plugins that can make your life easier. You can easily achieve a clean, simple looking design that allows viewers to focus on what you want them to.
At the same time, you don’t have to abandon organization. A lot of us have trouble staying orderly on the back end of things. That doesn’t have to be an issue with plugins that are designed to keep you on track.
Here are some video testimonial WordPress plugins for you to check out:
March 5, 2014
Your video testimonial conversion rate is capable of telling you a lot if you’re willing to listen. Numbers don’t lie. They show that displaying video will influence buying decisions in a positive way. Buyers like knowing the ins and outs of what they’re buying, and video is able to deliver that in ways text can’t.
It’s a good little boost to see that video is doing great things for your brand. If conversion rates are up it’s a good indicator that your content is spot on. You’ve got testimonials that viewers respond to. Your call-to-action isn’t being ignored in favor of clicking away to another site. All good things!
If your conversion rate isn’t where you’d like it to be, it doesn’t mean that video has failed your brand. Mostly it means that it’s time to look at what you’re doing and adjust for better results.
March 4, 2014
In a lot of ways, video marketing is a lot like your high school prom. It might not be exactly the same, with horrifying photos that your mom forced you to pose for, or really bad outfit choices, but there are enough similarities that it can work when you compare the two.
Here’s how they’re alike:
With all the planning behind you, the campaign is ready to go. That outline, and all the prep you’ve done, is the equivalent of having your outfit picked out so it matches your date’s at the prom. Everything’s all set, but you’re still having some nerves.
The good news? That’s completely normal. New campaigns, and the work you put into them are important, so it’s natural to have some palm sweat over it. You have the expectations of your boss and team on your shoulders, but rather than letting the nerves get to you, you know to brush your palms off and get to work.
March 3, 2014
Video contest judging criteria can make or break a contest. If you aren’t clear about what you’re looking for, people are less likely to enter, leaving you with a small pool of confused entrants. Be upfront about what you want to see, so people can deliver.
Here are 3 popular starting points for your video contest judging criteria:
Meets basic contest objective
At the risk of being too broad, let’s narrow this point. Every contest has a basic objective, right? Entrants are asked to focus on an idea, or theme. There’s some wiggle room on the execution and interpretation, but the theme is something that should link all the entries together, overall. If your contest is asking people to focus on a beloved holiday tradition, and their video response discusses something totally out of left field, it’s obviously missing the mark!