April 29, 2014
It’s time to consider video contest requirements that’ll work best for your next campaign. Whether you’re just starting out or already have a few under your belt, the most important thing to keep in mind is whether or not your campaign is helping future marketing efforts.
Thinking about the content you’re looking to receive now and how it can help you out in the long-term is really a key part of your campaign strategy. If you’re receiving video without looking to the future, you’re probably missing out on the chance to use it for its full potential.
April 28, 2014
Making the most of your video testimonial page design is mostly a matter of how you’re looking to present your brand. We know how important first impressions are, but what about once they decide to stick around? The look and overall organization of your testimonial page can do a lot to help or hurt your campaign.
Ditch the clutter
First things first: Keep your page uncluttered.
Sometimes we give in to temptation and end up doing too much on one page. Keep it simple; easy to read and with some appeal at first glance. Choose a layout that doesn’t crunch everything together, or overwhelm visitors with too much color and text.
April 25, 2014
Just getting started on improving your marketing endeavors? We have tips for attorney video marketing newbies, including how to keep your cool and feel comfortable taking on something new and exciting.
Relationships with clients carry over
Your clients will be a large part of your video marketing campaigns. The relationships that you establish, and the reputation you’ve built will all be the foundation for your online presence.
If you’re struggling with how to form the message you want to put out with this new medium, consider how you’re already perceived. Your marketing message should highlight your strengths. Whatever your best at – the ways in which you strive to make a difference in the lives of your clients, should be front and center.
April 24, 2014
Do you have any summer video contest ideas? If you haven’t started considering your campaign options, now is a good time to dig in. Summer provides a variety of options if you make the most of the warm weather and family time.
Here are a few to get you started:
Everyone is looking forward to venturing out into their community as the weather takes a turn for the better. Whether it’s a coffee shop or the park where they walk the dog, ask that they show off their favorite spot. You can have viewers vote on their favorite spot, based on the criteria you provide.
April 23, 2014
Your budget doesn’t have to take a hit when it comes time to consider video testimonial lighting. A lot of us have preconceived ideas about how much we’ll have to invest in our campaigns. The good news is that campaigns are way more affordable than you might think, especially if you have the right tips to pull it off yourself.
The importance of good lighting
How will viewers make a connection to the person speaking to them if they can’t make out their face? The point of using video is to establish a connection. It facilitates dialogue between consumers that’s more effective and trusted than text. But that trust won’t really come into play if the lighting is shadowy, which tends to have the opposite effect, making the viewer feel suspicious of whoever’s speaking.
April 22, 2014
What is your video testimonial conversion rate trying to tell you? Hopefully, it’s good news. If not, there are a few easy fixes for you to keep in mind.
Why testimonials work
Social proof is a term used to describe the need for us to look at other people, and their behavior when we’re going through the process of making a decision. We do this, generally without realizing it to make sure we aren’t doing something out of the norm. It happens with all sorts of decisions, and is especially relevant when we apply it to purchasing decisions.
April 17, 2014
We have 3 video contest tips for your next campaign. Whether it’s coming up soon, or you’re still planning, now is a good time to consider how to run your contest the right way.
Set the tone early for your contest. Start in the planning stage by having all your ducks in a row. You should have a good idea about your time frame – which includes advertising before the contest, kickoff, and how long entrants will have before the finish date.
As a rule of thumb, you shouldn’t advertise more than a month in advance. If you give too much notice about your campaign, people will put off entering, thinking they have enough time to come back to it later. More often than not, they don’t end up coming back to their entry. Generally, a month is enough time to get the word out, without making them feel rushed, either.
April 16, 2014
We have a list of car dealership video testimonial best practices so you can boost your marketing efforts. Testimonial campaigns are an excellent way to showcase your dealership, and what you do best for the people who come to you looking for their next vehicle.
Get in the habit of asking
Early on, you are your own biggest hurdle in pulling off a successful campaign. If you aren’t asking for testimonials, there’s no way you can receive them. Get with the rest of your team about how many testimonials you’re looking to collect each month.
April 15, 2014
How do you draft your best video marketing ideas? Everyone has their own system, but if you’re having a hard time, it’s time to start a new one! Sitting down to brainstorm can be intimidating, especially if creativity begins to feel forced, or feels like a drain on your time.
Here are some ways you can make the process of drafting ideas a little easier on you:
Two heads are better than one, as the saying goes. Drafting ideas can be an exhausting process when done alone. Instead, consider working in a team environment. Shared creativity can produce way better results than you tormenting yourself to come up with better ideas on your own.
April 14, 2014
How do you ask video testimonial interview questions that complement your message? It’s easier than you’d think to steer your testimonials so you receive content that you’ll actually be able to use.
Once you have your message nailed down (who it’s targeting, how you want to go about it) you can start drafting questions that will kick off a successful testimonial campaign.
The success of your testimonials has to do with where you plan to place it. An introduction to your brand, something quick, stating who you are and what you do, should be shorter than a video talking about a cool new feature that you’re trying to highlight.
April 11, 2014
Nothing can sour a campaign faster at the finish line than having people up in arms over the video contest judging criteria.
People have been known to get pretty vocal if they think something wasn’t quite right with the voting or the overall outcome of the contest. That kind of talk can circulate pretty quickly, and can harm the chances for future campaigns.
To avoid upset entrants and speculation about the judging, it’s up to you to make the whole process as transparent as possible. Here’s how:
Provide reminders about rules and entry
Every contest includes a set of rules and guidelines to follow. Things like age requirement, content rights, and other important factors are spelled out so entrants know what they’re getting into. Instead of posting the rules once, consider having them show up more frequently.
April 10, 2014
Even though we offer a reseller program, we’ve found that the vast majority of referrals come from you – our existing customers.
And today, we’re giving you a chance to easily get rewarded for your generosity:
April 9, 2014
There are different schools of thought on using a video testimonial script.
Some people find that they help, at the very least, get whoever is filming the testimonial feeling more comfortable. Those who don’t use them cite the lack of trust that can arise in viewers when they watch a testimonial that feels too polished.
Let’s talk a little more about the merit of both ideas.
Everything that needs saying will get said. If you have a specific idea of what you want, starting with their name and other identifying info, down to the details of what they’re saying when they praise your brand. A video testimonial script can work well for those who are unused to being filmed.
April 8, 2014
How would your kindergarten self advise you about learning the ropes of video marketing? I sat with the idea for a bit, before coming up with the following advice from a younger Estee:
Share your crayons
It was applicable then, and it still is! Sharing crayons in school was a great way for our younger selves to make friends and learn all about generosity. Today, you can still apply that concept by being generous in the way you come together to hammer out the creative aspects of video marketing. Idea sharing is hugely important. Bouncing around thoughts and ideas is guaranteed to step your campaign up, as opposed to one person carrying the burden of floating all the ideas.
April 7, 2014
Goal setting for your next video testimonial campaign can be exciting. There’s a lot to learn the first time around, and another campaign means you can apply what you’ve learned. Here’s how to go about goal setting:
Looking at previous campaigns is the best indicator for what you can expect out of your current efforts. It’s always good to stay positive and set the bar high for what you want to achieve. But are you setting it too high?
The only way to know for sure is to sit down and take a look at previous campaigns. If your numbers were lower than you would have liked, figure out what went wrong. A lot of us can struggle with simply getting in the habit of asking for testimonials. If that’s the case, call your team together to have a discussion about ways you can do better.
April 4, 2014
Has your contest gotten off to a rough start? You’ll need some video contest tips to get it back on track.
First, realize that every campaign has its own bumps along the way. No matter how much planning, little things here and there can always go a little differently than we plan. And that’s okay. If you’re known for having a sharp eye for detail, and staying on top of those little things, this can sound bizarre.
It’s okay? But I want a perfect campaign!
The secret is that your campaign can still be perfect, still garner the results you’re looking for, regardless of what’s happening behind the scenes.
April 3, 2014
The 5th annual Viral Video Awards have come and gone. The best of the best were praised by Advertising Age at the event in New York City, where a number of brands were able to show their stuff. With categories ranging from most viral brand to the most-watched single campaign, we can all take away a little something about what the winners did well and apply it to our own endeavors.
Most Viral Brand
April 2, 2014
Making the most of your video testimonial page design is not as difficult as it might sound. Promise! All it takes is a little consideration, and a bit of tidying to keep viewers focused on what you want them to be looking at.
Putting the focus on video
You want your pages to look top notch. Understandable, given the amount of traffic you’re hoping to draw by placing video there for viewers. But how do you know when looking great crosses the line into being too busy, or detracting from the video you place there?
April 1, 2014
Let’s talk about the video contest promotion mistakes you want to avoid. Promotion is all about strategy. How you can best reach your audience, when to start raising awareness.
It’s better to think of these issues ahead of time, rather than finding out the hard way when your contest doesn’t go as well as originally planned. It only takes a little planning and putting some thought into how to go about things the right way, and you can save yourself and your team a lot of stress!