August 29, 2014
Word of mouth campaigns can seem a little daunting if you’re just starting out. No matter where you’re at, there are some tips that’ll always be relevant to what you’re trying to do. Here are ours, for your next word of mouth campaign.
Where do you want conversations to be happening?
Most of our attention is on the type of word of mouth that’s taking place online. In the past, before Likes and shares, these conversations were happening face to face. Consumers communicated directly about what products they were using, and passing along important recommendations.
It’s great when these in-person convos take place, but where else would you like them to be happening? Ideally, conversations online are taking place in a space of your choosing. If most of your target audience is hanging around Twitter, or sharing their thoughts about your product on Facebook, that’s where you need to be.
August 28, 2014
There are a few common mistakes that happen with video marketing online, mostly due to misconceptions about how to approach and execute video marketing strategies.
If you’re looking to begin using video, but you’re a little unsure based on what you’ve heard, read on! I’ve listed some of the common myths and mistakes, along with how you can avoid them.
The one and done approach
Like any other marketing venture, results aren’t going to be instantaneous when you’re working with video. If you hear that video performs well for brands, big and small, alike, and your first thought is that it’s going to be easy, or a quick way to improve your numbers, you’re already getting off track.
August 27, 2014
Nothing’s more important than the voice of your customer. Who else is going to paint an accurate picture of what you’re doing right, what you have to offer, and maybe what you could change? If you’re looking to highlight what they have to say, here’s how you can go about it.
One of the biggest mistakes you can make in going forward and being more proactive about highlighting the voice of your customers is to not be the one facilitating conversation. We know people are talking about their favorite brands, on and offline, but are you involved in the conversation?
The most obvious way to be is by monitoring what’s being said on social media. Comments, good and bad, are going to be Tweeted, shared, and even blogged about, whether you’re tuned in or not. But if you make sure you’re interacting with them, hearing what they have to say loud and clear, you’re less likely to be one step behind about where you stand.
August 26, 2014
Organizational storytelling can be such a naturally occurring thing, that we don’t always take the time to stop and acknowledge that it’s happening. Stories happen around the water cooler, during meetings, and training. They happen without us thinking about it, as we pass on knowledge and lessons from one person to the next.
Marketing and storytelling are a perfect fit
Storytelling has always had a place, front and center in marketing. Marketing crafts the story, something that aligns with brand values. It’s the story that pulls people in, and conveys what your brand is all about. A lot more than meets the eye is happening when we engage in storytelling.
Stories can challenge our beliefs by making us assess what we feel to be true. Or it can comfort us, and confirm the ideals that we value. Stories have the power to transform and communicate ideas in new, relevant ways.
August 22, 2014
What do video marketing statistics have to say about where our efforts should be concentrated?
Quite a bit, if you take a look at the stats rolling in. It can be a bit of a struggle to convince the higher ups that change is not only good, but necessary if you want to broaden your reach.
Here are some stats that should convince them:
- Video attracts 2 to 3 times as many visitors monthly, doubles the time spent on the site and has a 157% increase in organic traffic from search engines.
There are a lot of things that video can do better than text, that text can’t accomplish on its own. Whether you’re using video testimonials, product review videos, user generated video campaigns – or any one of the many other types of video, you’re making the choice to engage consumers in a way that’s interesting and informative.
August 21, 2014
What’s behind the success of word of mouth marketing? There are several key word of mouth marketing ideas that are responsible, components that together influence the buzz around your brand.
How to get started
The easiest way to get people talking? Ask. Bring consumers into the conversation as equals, whose opinions matter, and they’ll walk away feeling good about being heard while being treated like an insider.
Addressing the fear of negative feedback
One of the biggest fears about this type of marketing is the negativity that might come up. If you have concerns about opening the floodgates to some serious negativity, consider why. If you’re at your absolute best with customer service, and operate your brand ethically, and with customer experience at the forefront of your priorities – you shouldn’t have a problem, right?
August 19, 2014
Let’s talk about the worst ways to handle your best customer service story.
When you’ve had a successful customer interaction, one where you both walk away feeling good, you’ve done your job, right? Not quite.
Don’t get me wrong – the fact that you’ve made the customer happy is huge. According to Leading on the Edge of Chaos, reducing your customer defection rate by 5% can increase profitability up to 125%. That’s no small thing.
But what happens once the interaction is done and you’re both prepared to go your separate ways?
August 18, 2014
What it is earned media and how do we use it?
Earned media is easy to define, because it’s happening constantly, and it’s something we’re familiar with in practice, if not by name.
Any time someone Tweets about your brand, whether it’s an event or feature they love, earned media is taking place. Same goes for someone featuring your brand in a blog post, or making a post on Facebook, which is not so complimentary toward your customer service. Earned media is the publicity that’s happening thanks to someone else. It isn’t something you can pay for, or concoct.
August 14, 2014
The success of a word of mouth campaign hinges mostly on one key factor: customers! Who else is going to drive conversation surrounding your brand, if not the people most familiar with what you do?
Let’s take a look at a few successful word of mouth campaigns, and what they can teach us.
The well behaved kids discount
Restaurants in particular can get into hot water when employees post messages on receipts. There have been more than a few cases in the past year alone, when employees have written messages that they probably assumed would go unnoticed, but ended up making local and national news.
August 13, 2014
Want some video marketing tips to make your life a little easier? Campaigns can get a little stressful, especially if it’s your first, and you’re pressured to pull off something great.
Here’s how to go about it without making yourself miserable:
There’s a toxic mindset that’s pretty prevalent in the work environment, that stems from the idea that you constantly have to best your other team members in order to look good for your boss, or snag the credit for an idea or particular move, which could lead to a promotion down the line.
August 12, 2014
What exactly does corporate storytelling accomplish? Done correctly, it shows consumers, and clients who have invested their time, money, and energy into your brand that you’re not just talk, but actually believe and stand by the core beliefs of your brand.
Unsure how to go about brand storytelling? Here are some tips:
Understand the fundamentals of a story
All stories have a beginning, middle, and end. Most of us are familiar with the setup thanks to high school English classes. But what about the other aspects that take a story from average to extraordinary?
August 8, 2014
Plenty of brands are trying to understand the power of word of mouth marketing. Despite the fact that word of mouth happens organically among consumers, there are still questions about how to harness those conversations, to provide momentum for marketing efforts.
What we know
50% of people say that word of mouth plays a direct role in their purchasing decisions, with a reported 92% of consumers trusting recommendations from family and friends more than any other type of advertising. We already knew there was power in these kind of casual discussions surrounding brands. This can mean anything from conversations taking place among family, to Tweets and Facebook comments that focus on interactions that have taken place. The good news is that 66% of brand mentions are positive.
August 7, 2014
The right video interview platform can really shake up the interview process – in the best way possible! Video has really streamlined how businesses, big and small, interview, making the process easier all around.
Scheduling interviews is a nightmare. Corporations have their own hiring process, although it can still hemorrhage time and money. But small businesses, in particular, can face an even greater challenge due to tighter budget restraints. It’s one thing if your candidate lives in the same city, but what if they’re in another state, or across the world? The best solution is capturing interactions between you and candidates through a video interview platform.
August 5, 2014
Effective product video reviews are difficult to come by. There’s a lot more that goes into a review than it would seem. It takes some practice, and a willingness to learn and improve in order to better serve viewers.
Here are a few tips about how to pull the different aspects together in order to create effect product video reviews.
Create video people actually want to watch
What makes a video go from good to great? Content is obviously the biggest indicator, but what about the details? Background and lighting are two components that can make or break video, while also influencing the viewers trust in the product and review. Anytime you’ve ever watched a poorly shot video, what has your reaction been? Details like lighting, background, and the way the product is displayed can make a huge difference in how your brand will be perceived.
August 4, 2014
When we look at storytelling in organizations, we’re mostly operating on the influence of a cultural norm that’s been around since the beginning of time. Stories, whether they’re casual and humorous, or informative and meaningful, serve a variety of purposes, which can be easy to forget since they’ve become such a natural part of how we interact and communicate with one another.
Telling these stories can accomplish quite a bit, especially if they are shared between a brand and viewers, often allowing viewers to see that brand in a new light, or consider issues that are brought up, in a new way.
Showing the human side of a big organization
As far as companies go, IBM is pretty well known. But the release of A Boy And His Atom in 2013 brought attention to IBM in a new way.
August 1, 2014
Sometimes marketing with video sounds a little too good to be true. There’s a lot of information out there that’ll tell you how to get your brand noticed with video, making it sound quick and easy.
We’re a culture that loves quick and easy, so sometimes we buy into the idea without realizing that more work means more payoff. Working with video can be fun, rewarding, and make us tap into our creativity to accomplish something great for our brand. But that quick and easy mentality isn’t the way to go about it.
Here are the corners you’re not going to want to cut when you’re planning for your video marketing strategy: