August 27, 2015
We’ve said it before and we’ll say it again – video testimonials play a critical role in establishing online credibility.
And it makes sense, since a testimonial that’s visual and auditory vs. text-based can create a more meaningful connection between consumers (a key factor in why online video use has drastically increased over the past few years).
But should you actually go the third-party route and outright buy video testimonials to display on your website?
Sure – if you want to lie to consumers and damage your brand credibility in the process.
Here are some drawbacks with paying for video testimonials:
August 20, 2015
It may go without saying, but the use of online video by brands and organizations has skyrocketed in recent years.
And it’s no wonder why, given the fast-paced age we live in. Consumers and clients alike aren’t just looking to absorb quality information these days. They’re looking to absorb quality information quickly and efficiently, making various online marketing efforts – like video testimonials – all the more valuable lead generation tools.
Don’t believe us? Just check out the infographic below by HighQ, which lists some truly incredible video marketing statistics for 2015, including how video marketing is impacting brand awareness, online engagement and lead generation. Read More
August 13, 2015
To script, or not to script? That is the question…
The words “authentic” and “script” don’t necessarily seem synonymous when it comes to user-generated videos, and many assume that scripting out what your customers should say is big no-no.
Or is it?
Yes and no – it depends on your approach and what you want to get out of the videos. BUT, should you choose to provide a script for your customers to follow, there are a few conditions and considerations to keep in mind so you can steer clear of getting not-quite-so genuine results.
Here are a few do’s and don’ts when it comes to video testimonial scripts:
August 10, 2015
We recently received the following support request from one of our users:
“Is there a way to ask more than 1 question within the same campaign? We’re a recruiting company, and we’d like to interview job candidates. Most times, we’ll be asking them 3 to 5 questions during their interviews.“
There certainly is! However, you’ll want to follow the steps below in order to make it as easy as possible for your customers to understand exactly what you’re looking for…
August 6, 2015
There’s nothing worse than building a solid video testimonial campaign, only to come up short on the number of quality submissions.
And after seeing firsthand what great testimonials look like, you may be unsure how to go about promoting your campaign to encourage maximum participation. That’s why it’s critical to have a solid strategy in place for promoting your campaign, so you get that quality content from your customers.
Here are some of the best ways to promote your next customer testimonial campaign:
August 5, 2015
Picture this: You’re thinking about taking the leap and integrating video testimonials into your marketing strategy, but you aren’t sure where to begin or what exactly makes a good customer video testimonial.
We can’t stress it enough when it comes to capturing authentic customer testimonials – details make all the difference (which largely depends on asking your customers the right questions as well.)
To help inspire your next campaign, here are three testimonial video examples that demonstrate how important it is to showcase the opinions of real customers:
August 3, 2015
We recently received the following support request from one of our trialing users:
“What are some of the best methods to capture video from our customers? We’re new to Bravo, and want to make sure we’re taking full advantage of the trial period.“
This is a great question. Unfortunately, there’s no “one size fits all” answer. Every business has its own unique customer base, so methods and results will differ greatly.
The good news: We’ve put together a few helpful resources to help our users achieve success with their video testimonial campaigns: