February 29, 2016

Consumer Pain: One of the Most Overlooked Video Marketing Ideas

Consumer Pain: One of the Most Overlooked Video Marketing IdeasWhen brainstorming video marketing ideas, most people think of new ways to showcase their products or explain their services.

They want to create a unique video worthy of their businesses.

Although this is a vital part of the process, the step that most people overlook is the one that can most drastically increase your sales.

It’s simple, yet powerful:

Identify with your customer–and sympathize with their pain.

Instead of jumping right into your product, you should demonstrate that you understand the troubles they face… and that your product is the solution they desperately need.

Not sure how to approach this invaluable technique? Here are 3 key steps.
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February 25, 2016

Triple Your Video Testimonial Conversion Rate with 1 Painless Trick

Triple Your Video Testimonial Conversion Rate with 1 Painless TrickOnce you decide to invest in some video testimonials, you’ll have a lot of decisions to make. How will you go about getting these rave reviews? What will you offer your customers in return? And how exactly are you supposed to pick the best video to put on your home page?

All of these questions aside, there’s one trick that can triple your video testimonial conversion rate, and you don’t have to do any extra work for it, either.

Of course, there are a lot of things you can’t control, like what kind of submissions you might receive from your customers, but there is one thing you can do to narrow down the most likely successes — even if it’s a little uncomfortable to talk about.
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February 22, 2016

2 Quick Video Marketing Tips to Boost Engagement

2 Quick Video Marketing Tips to Boost EngagementWe are a visual society and as a marketer that means finding ways to catch people’s eye and keep their attention.

One of the best ways to do that is with video. Not only does the movement on an otherwise static page attract the eye, but it’s a platform that allows you to impart a large amount of information with the least amount of effort on the part of the consumer.

But as you create your strategy, be sure to keep these two quick video marketing tips in mind:
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February 18, 2016

What Makes the Best Customer Testimonial Videos?

What Makes the Best Customer Testimonial Videos?With all the video marketing available on the web, what makes the very best customer testimonial videos, i.e. the ones that will really stand out and get your brand the attention it deserves?

An attention-grabbing customer testimonial is one with the “wow” factor in three key areas: testimonials from people consumers can relate to, great value demonstrated for the money, and inspiration for how to use your product or service.
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February 15, 2016

3 Steps to the Perfect Video Testimonial Length

3 Steps to the Perfect Video Testimonial LengthVideo testimonials have long been an effective video marketing tool for a variety of reasons.

And sure, shooting video testimonials can be as easy as paying a stranger $5 to read a script and pretend to like a product, but by now we know that the best testimonials are authentic, genuine, and come from real customers.

In any case, it’s nowhere near that simple, especially when you’re trying to determine the perfect video testimonial length.

The average consumers attention span is becoming increasingly shorter, and while you already know your video testimonials should be no longer than they absolutely need to be, it’s a great idea to find that video length sweet spot that will entice viewers to take action right away.

Here’s a quick overview of how long each section of a video testimonial should be.
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February 11, 2016

Video Marketing Trends for 2016: Periscope

Video Marketing Trends for 2016: PeriscopeLaunched in 2015, Periscope quickly rose in popularity and numerous marketers consider it one of the video marketing trends for 2016. Numerous entrepreneurs, speakers, celebrities, and marketers have dipped their feet in the water. Ellen DeGeneres is just one example of a famous talk show host who has tried Periscope.

What exactly is Periscope? It’s a live video streaming app owned by Twitter that enables audience engagement during the broadcast via giving hearts and sending comments that show up on the stream. A completed broadcast on Periscope can be replayed for 24 hours before it disappears. This creates a sense of urgency in followers to watch the video within 24 hours because there’s no guarantee the broadcaster will upload the video to another site like YouTube.
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February 1, 2016

3 Great Ideas for Video Testimonial Contests

3 Great Ideas for Video Testimonial ContestsGetting the best testimonial for your business doesn’t require paying for those videos. Effective video testimonial contests can bring you a wide range of options to choose from, many of them even exceeding your expectations.

Running one of these contests is as simple as sharing it with your followers on social media and previous customers via email, but knowing just what type of contest to run can be more difficult.

Here are a few ideas for creating more powerful video testimonial contests.
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