June 24, 2016

3 Video Testimonial Campaign Ideas for Nonprofits

3 Video Testimonial Campaign Ideas for NonprofitsWhen it comes to fundraising, video is a great tool for connecting with donors and potential donors, and for driving behavior changes.

Video can be a powerful tool for raising awareness and inspiring people to take specific actions. Testimonials for clients, executives at partner nonprofits, community leaders or families the organization helped are powerful fundraising tools. The logic is clear then – testimonial videos are a must-have for any nonprofit that can secure the resources to make and edit videos.

So what are some video testimonial campaign ideas for nonprofits? Testimonial videos can include many other types of content and can present one or more testimonials in many ways:
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June 16, 2016

Video Marketing Trends: Facebook Over YouTube?

Video Marketing Trends: Facebook Over YouTube?Could it be that the number one video sharing site is actually lagging behind another social media platform in terms of video output, reach and market value?

As a matter of fact, it not only could be, it is! Video marketing trends indicate that Facebook has actually become a better medium to house video content than YouTube.

Let’s take a look at some of the benefits of Facebook vs. YouTube when it comes to video marketing:

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June 9, 2016

Video Testimonial Best Practices: Capture the Story

Video Testimonial Best Practices: Capture the StorySure, it’s great to hear how an expert endorses a product or service.

However, when it comes from a satisfied client, it makes an impact at an even greater level. Securing a video testimonial to use in your advertising campaign or to display on your website will provide great value to your marketing efforts. Not everyone is comfortable talking on camera. Do everything you can to help your client relax and have fun with the process. Communicating video testimonial best practices will help in the long run.

Here are a few tips to keep in mind:
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June 2, 2016

Video Marketing Best Practices: Incorporating the Sales Message

Video Marketing Best Practices: Incorporating the Sales MessageSelling products to the modern consumer is an exercise in reverse psychology. Here are some of the video marketing best practices for getting your message across in a way that will actually help your revenues.

The Emotional Ping

Informing the audience must coincide with an effort to entertain the audience. However, entertainment does not necessarily mean a positive emotion. Although marketing pros agree that the first emotional ping should happen within the first five seconds of an ad, the positive or negative nature of the ping is unimportant.

What is important is to move your audience emotionally before trying to sell.

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