August 26, 2016

3 Video Testimonial Campaign Ideas for Restaurants

3 Video Testimonial Campaign Ideas for RestaurantsVideo testimonials are highly effective marketing tools, especially for restaurants. Most people choose restaurants based on recommendations. What better way to offer a recommendation than through video testimonials that let people hear about your customers’ experiences first-hand.

Here are some video testimonial campaign ideas for restaurants to build brand awareness and drum up business:
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August 18, 2016

Video Marketing Conferences to Attend: INBOUND 2016

Video Marketing Conferences to Attend: INBOUND 2016INBOUND is perhaps the largest and best conference for marketers to hone their skills, be inspired and build connections that lead to business transformation.

This November, Hubspot will host its annual event in Boston, Massachusetts that attracted over 14,000+ marketing and sales professions in 2015. Although not exclusively a video marketing event, INBOUND 2016 will offer several breakout sessions that discuss in-depth techniques for what’s working today in video marketing, so it definitely should make your list of must-attend video marketing conferences.
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August 11, 2016

3 Video Marketing Experts Every Marketer Should Follow

3 Video Marketing Experts Every Marketer Should FollowIf you’re a blogger or a digital marketer, you’re well aware of the growing trend of video marketing. It is becoming quite essential for online business owners to become proficient in video marketing.

Customers and followers are demanding a more personalized type of content which includes seeing business owners face-to-face. Customers want to build a “like, know, and trust” factor with the person they’re buying from and the best way to do this is with video marketing. Hence the importance of learning from several well-known experts.

If you want to learn even more about this tactic, be sure to follow these other video marketing experts who have already paved the way:
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August 4, 2016

3 Ideas for Generating Stronger Video Testimonials

3 Ideas for Generating Stronger Video TestimonialsMarketers agree: Customer testimonials are the most effective type of video content.

A survey by Ascend2 found that over half of marketers list customer testimonials as the most successful type of video they produce, just ahead of explainer videos and product demos.

Why? They provide the first-hand feedback about products and services that skeptical buyers demand. Today’s customers are savvy, and they can smell a sales  pitch from a mile away. What they want are honest reviews from consumers like them.

However, producing a good customer testimonial isn’t easy. While they’re considered the most effective marketing tool, they’re also the most difficult type of video to produce. Here are three video marketing ideas to help you produce stronger video testimonials that will influence customers and drive sales:
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