November 15, 2016
Video marketing is the single best way to give your customers a visual representation and demonstration of your products.
Video marketing, and customer video testimonials in particular, allow customers to take a product or service on a virtual test run without having to speak with a sales rep who’s only pushing the customer to make a purchase.
In short, video marketing let’s customers learn more about a product on their own time. And adding videos to both YouTube and your website increases your Google SERP ranking as well as transparency levels, making your brand seem more trustworthy and authoritative.
So whether you’re making a video using an old camcorder, a webcam, or you have an experienced video marketer helping you out, these three video marketing best practices should always be top-of-mind.