October 8, 2014
For anyone new to video testimonial page design, it can be overwhelming to bring together something that looks pleasing and also functions in a way that’s beneficial for viewers. There are a few common pitfalls that crop up at one point or another, and how you can address them.
Question: How can I make my videos stand out?
Answer: There are quite a few ways you can keep the focus on videos you’re displaying!
The number one way to draw viewers to videos is to be deliberate in your design. What does that mean? Basically, you’re going to need to keep your design clean. I know you’ve probably got a lot of great things to say, but this is about letting video do the talking for you. You’ll want the page to include colors and logos that provide brand continuity, but don’t go overboard with adding too much flash, so it detracts from where the focus should be.
Decide how you want your video layout to look. Do you want them all at the bottom of the page, so viewers can easily transition from one to the next? Do you want a video opener near the top of the page, as well? You have so many different options, it’s good to look at what you think will best show off your brand and keep visitors on track. Don’t be afraid to play around with the layout while you’re trying to find what works.
Question: Do I still need to include text?
Answer: You’re going to want to keep it around.
You might be thinking, Why do I need text if I’ve made the upgrade to video? The key here is that you’re not using text alone. Pairing video with text can accomplish a few things. First, it can provide a quick preview for each video, and what the testimonial is going to cover. It’s helpful to visitors, who might be looking for a specific topic among your videos.
You can also take statements from testimonials and display them as quotes on multiple pages. Video is still going to establish that connection between consumers. That doesn’t mean text isn’t useful to what you’re trying to do, when it’s actually capable of really helping your efforts.
Question: Why am I not seeing results?
Answer: Let’s look at what you’re doing and decide what changes can be made.
The first thing to keep in mind is that results won’t be instantaneous. We all set ourselves up for failure when we expect changes, even proven ones like the use of video, to happen overnight. It doesn’t work that way. Impatience can lead to blunders like making unnecessary alterations to your page design or overall testimonial strategy.
Beyond that, in order to figure out what could potentially be turning visitors off requires you to look at your page design from their perspective. Are videos accessible, displayed prominently? Is the page design cluttered or busy? It can help to get a second opinion. A little outside perspective can usually bring up issues you might not think of.
At the end of the day, it mostly comes down to keeping your design clean and efficient, while trying out what appeals to visitors.