August 5, 2015
Picture this: You’re thinking about taking the leap and integrating video testimonials into your marketing strategy, but you aren’t sure where to begin or what exactly makes a good customer video testimonial.
We can’t stress it enough when it comes to capturing authentic customer testimonials – details make all the difference (which largely depends on asking your customers the right questions as well.)
To help inspire your next campaign, here are three testimonial video examples that demonstrate how important it is to showcase the opinions of real customers:
1. Skinny Girl Tea
But this engaging customer review about Skinny Girl Tea has managed to establish credibility and stand out amongst the competition.
What we liked:
How often have you seen something on TV or in an ad, only to discover it looks very different in person? The customer not only had the actual product in-hand, but she also opened the package to show viewers exactly what it looked like.
When applicable, ask your customers to record their testimonial with the product to provide added credibility and authenticity. There’s nothing worse than when the “what you see is what you get” expectation doesn’t hold true!
2. Medical Care Alert
We want assurance that the product or service we’re considering can really deliver on what they promise, right? And when it comes to products that could help save lives, like the Medical Care Alert bracelet, you want to make sure they do just that.
What we liked:
What did we like about this testimonial? It’s simple – this is an honest testimonial about her experience with this life-saving device.
Purchased for her mother, the customer was able to provide value by sharing her experience using the device thus far.
Encourage your customers to take an anecdotal approach when recording their testimonials. Not only will this be more engaging for viewers, but since it’s hard to “fake” an authentic customer story, this will also help build trust with those who want to learn more about your product or service.
If you’re a freelancer, there’s nothing worse than sitting and waiting for that next gig to appear.
What we liked:
While there’s value to a video testimonial from a customer who just purchased your product or service and can’t stop raving about, it always helps to have testimonials from long-time customers as well. This customer states right off the bat that they’ve been a user of this software for two years.
However you decide to promote your campaign, make sure you’re targeting your loyal customers so they can share their long-standing experience with your brand. A new customer can provide that initial first impression with your product or service (which is still key!) and help establish credibility with prospects, but a long-time customer who can discuss their on-going relationship with your organization can often speak greater volumes.
The competition is fierce nowadays, and utilizing video testimonials can make all the difference when it comes to making your product or service stand out, appear genuine and trustworthy.
Separating yourself from the pack doesn’t have to be a challenge if you have happy customers willing to speak about their experiences. So why not let them do the talking?