September 3, 2015

3 Engaging Video Testimonial Examples to Inspire Your Next Campaign

We get it – embarking on a video testimonial campaign can seem daunting, especially if you haven’t done one before.

And it can be even more difficult to get started if you’re not exactly sure how to begin or are lacking in the inspiration department. (Hey, it happens to us all!)

Lucky for you, we like to regularly provide video testimonial examples to help get those creative juices flowing. But we realize that more examples = more ideas to help get your campaign off the ground.

For more creative inspiration, here are three video testimonial examples to reference when developing your upcoming campaign.

1. Solia Flat Iron

When it comes to personal care products, women typically want assurance that the products they’re thinking about purchasing will work for them.

And with seemingly limitless options in the market for products like hair straighteners, video testimonials about the Solia Flat Iron can be invaluable promotional tools.

What we liked:

This customer review about the Solia Flat Iron does just that by not relying on praise alone, but with an actual product demonstration.

When applicable, ask your customers to record their testimonial not just with the product in hand, but to actually use it during the video. By doing so, the customer review will seem more credible and authentic since viewers will get a “real-time” viewing of the product in action. 


Learning a new skill or field of study isn’t supposed to be an easy process, especially when it comes to organic chemistry. Enter, an education service that offers study assistance with their custom suite of tools.

What we liked:

What did we like about this testimonial? It’s simple – this is an honest testimonial about her experience with a study aid that worked.

By disclosing what led her to sign up StudyOrgo (failing her first organic chemistry exam), her customer testimonial appears more real, genuine and relatable.

Ask you customers to take an anecdotal approach when recording their testimonials. By discussing their personal experiences in an engaging manner, viewers are more likely to relate to their stories and find the product or service more credible in their claims.

Remember, authenticity is crucial when it comes to customer testimonials, and you want to seize every opportunity to demonstrate that your brand or organization can be trusted. 

3. Glasstic

Products that seem too good to be true or gimmicky aren’t always likely to intrigue consumers. This product review of the Glasstic Water Bottle shatters that notion, with a first-hand account by a real customer.

What we liked:

This is yet another good video testimonial example since the customer actually included the product in her recording. Positive praise aside, she quickly disassembles the product to show the glass portion, which demonstrate ease of use as well as offers a true glimpse at what potential buyers can expect if they decide to purchase. 

Again, always encourage your customers to include the product with them during their testimonial. There’s nothing worse than buying something that doesn’t appear or function as claimed, and leveraging your satisfied customers’ experiences can put that fear to bed.

Edward de Bono once said that”creativity involves breaking out of established patterns in order to look at things in a different way.” So be sure to not only think outside of the box when it comes to your video testimonial campaigns, but also to think from the perspective of your target audience.

Prospects want assurance that your product or service can truly deliver, so let your customers assure them for you!

Video Testimonial Success