January 7, 2016
Marketing is becoming more and more challenging as more companies continue to try new messages to reach consumers.
Yet, there’s one way to help break through the noise and stand out amongst the competition – and that’s by leveraging customer video testimonials.
But before you embark on this new journey, it’s important to take a step back and learn what exactly makes a GOOD video testimonial.
Luckily we have a few video testimonial examples that can help guide your marketing efforts toward improving your brand, selling your product or service, and taking your company to the next level.
The most common type of video testimonial is a straight explanation of how the product helps and what it does for the customer’s business or life. These testimonials are straightforward, from the heart and have no introduction or conclusion. They simply describe the customers experience directly from their perspective, similar to this video. These testimonials are particularly effective because they seem very real, aren’t staged and are more likely to evoke an emotional response because the viewer can sense the authenticity of the customers.
On the other hand, another common type of testimonial is the video montage that primes the viewer with powerful images and sounds. Videos like this are professionally made and use special cuts and sound bites to maximize effectiveness. While these videos clearly use a lot of editing tools, they can still be impactful to viewers because of the real world examples and professionalism of the testimonials.
The last type of successful testimonial takes another step forward. Not only is it professionally done with various cuts and sound bites, it also includes interesting graphics and a voice over. For this type of video, portrayed on this site, the testimonial is placed at a time of maximum effectiveness within the broader script. These videos feel more like advertisements and are best used for products that are bought spontaneously.
Overall, video testimonials are becoming more critical components to digital marketing strategies in order to break through the noise. Try using this strategy for your own business today!