November 25, 2013
Integrating video testimonials into your marketing strategy doesn’t have to be difficult. Finding video testimonial tool features, with only so many hours in the day, can seem daunting. It all boils down to knowing what you’re looking for.
So, what are you looking for? There’s a lot to choose from out there, and we picked 3 features that will make receiving video testimonials easy on your business, and the clients who are providing them.
Mobile is key. Some old school employers don’t understand the necessity of mobile optimization. They’ll sit up and take notice when you mention that over 1.2 billion people access the web through their mobile device. That number is nothing to scoff at, especially when you consider that it’s growing all the time. Consumers can easily access content from their tablets, or smartphones – and that includes recording and watching video. If you’re not reaching out to over 1.2 billion people by incorporating mobility – you’re clearly missing out in a big way. With so many people taking technology on-the-go, it’s a key factor in keeping up with them.
Recording on site
Keep consumers on your website with the use of a widget – allowing them to record, view, and send video testimonials right then and there. It’s convenient, and they’re most likely to be inspired when they’re faced with other testimonials for them to add to. It’s important to keep the process simple, and allowing them to record right from the site accomplishes that. If there are too many steps involved, even the happiest client will be turned off by the process. Keep your clients happy and you’ll find they’re very willing to provide that credibility boost for your brand in the form of a video testimonial.
Where are you looking to place videos? If you want to place them on a website,or tweak the placement on social media pages, make sure you can embed. Placement is a huge deal with video testimonials. They generally do well on pages where consumers are expected to make a buying decision, but it’s important that you can re-locate them and track their success. Each business is different, and video will do better on some pages than others. With the ability to embed them, you can see what works best for your business and adjust accordingly.
The right video testimonial tool features can be the difference between an easy, streamlined process, and one that makes receiving videos more difficult than it needs to be. Mobility and on-site recording address shifts in technology that make it easier than ever for consumers to connect with your brand. Embedding reflects what’s needed on the business end of things, by providing you with the ability to adjust with what works best for your brand.
At the end of the day, it boils down to making the process easier on your business, and getting you the results you’re looking for.