March 14, 2016
According to Business 2 Community (B2C), communicating your customers’ successes can be the strongest marketing approach out there. Nothing sells your product, service, or organization better than than promoting the positive experiences of your existing customers or clients. Video testimonials are a prospect’s mental guarantee that they are about to make a good buying decision by investing in your offering.
Think about it. How many times have you been hesitant to make a decision concerning a matter of importance, only to be influenced by the favorable experience of another?
Buying a car, choosing a real estate agency, purchasing an insurance policy, a power tool – you name it. Chances are good that at one time or another, an outside influence helped to push you over the buying decision edge.
But the key to video testimonial success is in how you deliver said testimonials to your prospects. It’s estimated that Americans watch more than 1.3 billion videos online every day. This staggering figure demands that video should be a staple in your marketing arsenal. Therefore, recording your customers’ experiences on video is the way to go.
Need more convincing? Here are five key reasons or benefits of video testimonials that you should consider:
Today, video is quickly becoming the primary media by which people are receiving their information. Be it on YouTube or on your webpage, people prefer to watch video over reading [a form letter] or just listening to audio (e.g. radio).
Regardless of the quality of the video (you do want it to look as good as possible, however), having a person appear in person on video lends a tremendous amount of credibility to what they’re saying.
Humans are social creatures and we tend to connect with faces. When your customer appears on a video, the viewer is more likely to make an immediate connection with them and take them at their word about how and why your product or service is the best.
Video has a certain entertainment value and people like to be entertained and are more apt to remember what was said and why. You can’t stress enough the importance of entertainment.
What goes on the internet, stays on the internet. Unlike expensive radio and TV spots that have to be purchased over and over again, videos, especially those on YouTube, are forever. Once uploaded, your customers’ success remains until you take it down and there are generally no costs associated with your testimonial videos remaining available for as long as you want them to.
As you can see, there are many benefits to video testimonials, as it’s a powerful marketing tactic that can last for years at little or no cost to you. (For help in creating your testimonial videos, contact us today.)