October 29, 2013

Bravo 2.0: A Sneak Peek Of The New Analytics Feature

Over the last year, we’ve compiled hundreds of emails from you containing great ideas for improvement. We’ve been listening, and hard at work designing the new Bravo 2.0 interface. That said, we’ll be publishing 1 update per week for the next ~30 days, and we plan on launching the new interface across all customer accounts on December 9.

New Analytics Feature Provides Valuable Insights Into Your Campaigns

Analyze Overview

The new interface allows you to gain valuable insights into your campaigns from multiple levels…

Recorder & Video Analytics
This section displays the total amount of video recorder impressions along with the total amount of video submissions. Then, you’re provided with the overall campaign conversion rate as well as the total number of video views across the specific campaign:

Recorder & Video Analytics

Recorder Impressions vs. Submissions
This section provides you with a 30-day history of recorder impressions and video submissions. You can adjust the date ranges for a more customized view:

Recorder Impressions vs. Submissions

Video Submissions By Source
This section provides you with insights into what sources your audience memebers are using to submit their videos. Are most people using smartphones and tablets, or are most people using their desktop of laptop computers? This will give you all the answers you need to find out:

Video Submissions By Source

Stay tuned for more feature sneak peeks! We’ll be publishing more information weekly, with a goal of launching the new interface across all customer accounts on December 9.

Video Testimonial Success