September 18, 2014
The first rule of asking video testimonial questions is to put your interviewee at ease. If they’re not used to being filmed, which is the case for a lot of us, it can be a little nerve-wracking to sit down and answer questions.
Rather than making them feel put on the spot, there are a number of things you can do to make the experience an easy, comfortable one.
Assess your space
When you’re preparing to conduct a video testimonial interview, you should take a look at your work space and see what could use improving. Making changes to lighting and seating make sense, but how about changes that’ll make your guest feel at ease?
If your space is cluttered, or could use a good tidying, now’s the time to take care of it. No one wants to walk into a space and have their attention diverted by dust or clutter. Put in the effort to clean up and make it inviting, so both of you can focus on the interview questions.
Keep conversation going
In this situation, you’re the pro. Speaking on camera can give people jitters, so it’s up to you to keep the conversation going. Make it easy on them by asking your questions, but also understanding that they might be nervous, and making small talk to put them at ease.
Ask if they’re comfortable, or could use something to drink. The testimonial is the focal point of the meeting, but you also need to make them comfortable in the process, so it’s an experience they’d be willing to repeat.
How to ask
The best questions are ones that don’t invoke a yes or no response. Video testimonials are all about viewers hearing descriptions of what your loyal consumers like best about your product or service. So, give them the chance to brag about you!
If you’re a little unsure about what exactly to ask, here are some potential questions:
- Why would you recommend the product/service?
- Which feature(s) were your favorite?
- What challenge/problem did the product or service solve?