November 15, 2016
Video marketing is the single best way to give your customers a visual representation and demonstration of your products.
Video marketing, and customer video testimonials in particular, allow customers to take a product or service on a virtual test run without having to speak with a sales rep who’s only pushing the customer to make a purchase.
In short, video marketing let’s customers learn more about a product on their own time. And adding videos to both YouTube and your website increases your Google SERP ranking as well as transparency levels, making your brand seem more trustworthy and authoritative.
So whether you’re making a video using an old camcorder, a webcam, or you have an experienced video marketer helping you out, these three video marketing best practices should always be top-of-mind.
October 14, 2016
Judging from the way bumper stickers and yard signs are blooming, it must be election season. While these devices have been perennial favorites for generations, it’s no surprise that online advertising has quickly becoming the new preferred medium for many campaigns.
Think about it – voting is an emotional-laden decision. If you want to influence the way viewers perceive a candidate, you must connect with them emotionally. Multimedia content tends to trigger emotions better than other mediums, and video testimonials are right at the epicenter of this growing digital marketing trend.
So what are some video testimonial campaign ideas for elections? Remember, when putting together any type of video testimonial campaign, it’s important to first have your specific goals outlined. From raising awareness for a candidate to recruiting volunteers or activists or encouraging constituents to vote, election videos can be used for many purposes.
September 1, 2016
Nowadays, it seems everyone is integrating video into their marketing efforts.
But sometimes it can be difficult to continue to come up with creative ideas for your videos or overall strategy. Plus, you want to actually create videos that are impactful for your not just your business, but your audience(s) as well.
To help boost awareness and sales for your business, here are a few creative video marketing ideas that work like magic:
1. Create video lead magnets
Every business is offering ebooks or guides as free lead magnets to gain email subscribers and generate leads. A twist on this is to create video lead magnets where you utilize these clips to hook potential new clients.
August 26, 2016
Video testimonials are highly effective marketing tools, especially for restaurants. Most people choose restaurants based on recommendations. What better way to offer a recommendation than through video testimonials that let people hear about your customers’ experiences first-hand.
August 18, 2016
INBOUND is perhaps the largest and best conference for marketers to hone their skills, be inspired and build connections that lead to business transformation.
This November, Hubspot will host its annual event in Boston, Massachusetts that attracted over 14,000+ marketing and sales professions in 2015. Although not exclusively a video marketing event, INBOUND 2016 will offer several breakout sessions that discuss in-depth techniques for what’s working today in video marketing, so it definitely should make your list of must-attend video marketing conferences.
August 11, 2016
If you’re a blogger or a digital marketer, you’re well aware of the growing trend of video marketing. It is becoming quite essential for online business owners to become proficient in video marketing.
Customers and followers are demanding a more personalized type of content which includes seeing business owners face-to-face. Customers want to build a “like, know, and trust” factor with the person they’re buying from and the best way to do this is with video marketing. Hence the importance of learning from several well-known experts.
If you want to learn even more about this tactic, be sure to follow these other video marketing experts who have already paved the way:
August 4, 2016
Marketers agree: Customer testimonials are the most effective type of video content.
A survey by Ascend2 found that over half of marketers list customer testimonials as the most successful type of video they produce, just ahead of explainer videos and product demos.
Why? They provide the first-hand feedback about products and services that skeptical buyers demand. Today’s customers are savvy, and they can smell a sales pitch from a mile away. What they want are honest reviews from consumers like them.
However, producing a good customer testimonial isn’t easy. While they’re considered the most effective marketing tool, they’re also the most difficult type of video to produce. Here are three video marketing ideas to help you produce stronger video testimonials that will influence customers and drive sales:
July 28, 2016
Live-stream video platforms like Periscope and Facebook Live offer incredible opportunities for marketers and brands to deeply connect with their audience, share valuable content, and increase exposure—all using their mobile devices.
Successful brands are leveraging these tools to execute their video marketing ideas in ways that create authentic experiences and boosts follower engagement. It’s one of the best video trends on social media and should be included in your overall digital marketing plan.
Some of the benefits to using live stream video include driving free traffic to your site by promoting it live, quickly building trust with followers, gaining immediate feedback from customers for further insights, and growing your subscriber list. The following are a few video marketing ideas specifically for live-stream video platforms to help generate these results in your business:
July 21, 2016
No doubt we were once smell-centric hominids, largely due to our brain’s amygdala. And the part of the amygdala in which we process scent is among the most primitive parts of our brain, and has led evolutionary psychologists and smell scientists (no, really, they exist) to conclude that we were once far better smellers and far poorer see-ers.
We know you’re probably thinking, “how does this relate to video marketing trends?” Well, as marketers, it’s important to understand how your customers think and perceive the content you present to them.
July 14, 2016
When selling a product, service, or brand, nothing goes farther or speaks louder than a genuine video testimonial to help promote what you’re offering.
However, a quality video testimonial is the key to producing the best results.
We may have discussed some best practices in the past, but there are several other important ones to keep in mind as well. To that end, there are a few additional video testimonial best practices you should always follow to ensure you receive quality results:
July 7, 2016
As most companies are keenly aware, video and digital marketing is an ever-changing world.
Social media is a fine way to assess the current pulse of various ongoing trends, particularly in the use of video marketing experts. Very often, sites like Twitter can provide a clear insight into cutting-edge innovators who are also leading influencers.
June 24, 2016
When it comes to fundraising, video is a great tool for connecting with donors and potential donors, and for driving behavior changes.
Video can be a powerful tool for raising awareness and inspiring people to take specific actions. Testimonials for clients, executives at partner nonprofits, community leaders or families the organization helped are powerful fundraising tools. The logic is clear then – testimonial videos are a must-have for any nonprofit that can secure the resources to make and edit videos.
June 16, 2016
Could it be that the number one video sharing site is actually lagging behind another social media platform in terms of video output, reach and market value?
As a matter of fact, it not only could be, it is! Video marketing trends indicate that Facebook has actually become a better medium to house video content than YouTube.
Let’s take a look at some of the benefits of Facebook vs. YouTube when it comes to video marketing:
June 9, 2016
Sure, it’s great to hear how an expert endorses a product or service.
However, when it comes from a satisfied client, it makes an impact at an even greater level. Securing a video testimonial to use in your advertising campaign or to display on your website will provide great value to your marketing efforts. Not everyone is comfortable talking on camera. Do everything you can to help your client relax and have fun with the process. Communicating video testimonial best practices will help in the long run.
Here are a few tips to keep in mind:
June 2, 2016
Selling products to the modern consumer is an exercise in reverse psychology. Here are some of the video marketing best practices for getting your message across in a way that will actually help your revenues.
The Emotional Ping
Informing the audience must coincide with an effort to entertain the audience. However, entertainment does not necessarily mean a positive emotion. Although marketing pros agree that the first emotional ping should happen within the first five seconds of an ad, the positive or negative nature of the ping is unimportant.
What is important is to move your audience emotionally before trying to sell.
May 26, 2016
Testimonials are, perhaps, the best way to convey to your potential clients the true value and quality of your product. More often than not, a user-generated video can seem far more trustworthy to prospects than anything your sales or marketing team can create, because testimonial videos create an authentic connection between a prospect and the person giving it.
However, not all testimonial videos are created equal. Some will be more effective than others in driving results, i.e. new customers or clients.
We’ve discussed in the past different ways you can coax and lead your clients to provide you with the highest quality testimonials. But once you’ve gathered a number of testimonial videos, you’re going to have a choose which ones to feature most prominently on your website. You could select a few at random, but an informed decision will be much more prudent and will likely have better results, right?
May 20, 2016
Video marketing is the small business outreach of the present and future, and you need to know how to take full advantage of the medium.
Not surprisingly, many key influencers in the video marketing arena can be found on popular social networks, including Twitter and Facebook.
May 12, 2016
Video testimonials are an important way of showcasing your business, since they show examples of real, satisfied customers enjoying your product or service. Because they show real people talking about your products in their own words, video testimonials are typically more credible than many other types of advertisements.
While it’s important your video testimonials maintain that authentic feel, occasionally a few light edits to your testimonial footage may be needed. We recently posted some great options for video editing software, but those aren’t the only ones out there. Here are a few more video editing tools worth considering:
May 6, 2016
According to a survey of consumer preferences, 92% of people now read online reviews about products and services before purchasing.
Furthermore, the degree of trust in online recommendations is fast-growing as more and more consumers use the internet to do their research. In fact, more than three-quarters of them trust online reviews more than personal recommendations. So it’s a no-brainer that you should place your best testimonial videos front and center on your website.
April 28, 2016
One of the most important steps in a video marketing campaign is the timely analysis and evaluation of the results. After all, pouring over your video marketing analytics is how you determine whether your campaign was truly a success, and what changes you need to make for future campaigns.
While video marketing can provide huge amounts of data, too much data can be a problem for marketers when that data can’t be easily used to improve your company’s bottom line. That’s why it’s necessary to identify the correct metrics before you launch your video marketing campaign and get lost in the data abyss later on.
April 21, 2016
The impact of a video testimonial cannot be underestimated. For one thing, a whopping 65% of those who make up the viewing audience are visual learners, according to a Purdue University study.
But not all testimonials are created equal. Some video testimonials are more believable, and therefore are more valuable to the marketer who leverage them to help generate business.
April 14, 2016
So you have hours upon hours of footage detailing all of the wonderful things your product or service does in the form of customer testimonials.
However, you can’t always just throw all that unedited video up on your website and call it a day. And while unedited video testimonials can appear more authentic, sometimes a few minor tweaks are needed before uploading or promoting your content.
That said, here are three video editing tools that can help you create your finished product.
April 7, 2016
Video testimonials are great sales tools that provide a good return on investment for the amount of time and money necessary to create them.
March 31, 2016
We all know that when consumers consider a new company or product, they turn overwhelmingly to customer testimonials.
Not only are current customers more trustworthy in the eyes of the consumer than the corporate marketing team, but they have the best true stories about your products.
So what exactly are the benefits of customer testimonials, and why should you use these testimonials to tell your company’s story?
March 24, 2016
Not too long ago, we offered up some pretty great ideas for how to create the most effective contests for video testimonials. While your competitors may be spending money in bringing real customers or hired actors to a studio, your customers will be practically tripping over themselves to give you free, honest, powerful testimonials!
The possibilities for this marketing strategy really are endless, and so we’d like to offer a few more helpful tips for creating stellar video testimonial contests.