February 11, 2016
Launched in 2015, Periscope quickly rose in popularity and numerous marketers consider it one of the video marketing trends for 2016. Numerous entrepreneurs, speakers, celebrities, and marketers have dipped their feet in the water. Ellen DeGeneres is just one example of a famous talk show host who has tried Periscope.
What exactly is Periscope? It’s a live video streaming app owned by Twitter that enables audience engagement during the broadcast via giving hearts and sending comments that show up on the stream. A completed broadcast on Periscope can be replayed for 24 hours before it disappears. This creates a sense of urgency in followers to watch the video within 24 hours because there’s no guarantee the broadcaster will upload the video to another site like YouTube.
February 1, 2016
Getting the best testimonial for your business doesn’t require paying for those videos. Effective video testimonial contests can bring you a wide range of options to choose from, many of them even exceeding your expectations.
Running one of these contests is as simple as sharing it with your followers on social media and previous customers via email, but knowing just what type of contest to run can be more difficult.
January 28, 2016
Marketing is the primary way companies are able to make a profit. And since society progresses as technology progresses, if companies can’t keep up with evolving marketing methods, they’re more likely to lose out on potential business.
One of the most popular ways technology has progressed is with videos such as video blogs, or videos containing customer testimonials. In the past, it was common to see text-based customer testimonials featured on their websites. Due to the progression of technology, video testimonials are becoming a more popular and engaging alternative.
There are so many products on the market that are just placebos, so people tend to be skeptical before purchasing a product or service. One of the many things people consider before taking the plunge are reviews and feedback from actual customers. Some good customer testimonial examples should include the following:
January 25, 2016
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Claudia Mayer is a leading business coach and the founder of Coaching by Claudia, a business and career coaching website for Designers and Creatives.
With over eight years of experience in the international creative industry in five European and Asian countries, Claudia is well attuned with the corporate and entrepreneurial worlds and how to help those looking to grow professionally.
Recognizing that not all designers and creative professionals have a commercial sense for growing their entrepreneurial courage, Coaching by Claudia was born.
What motivated you to start your own company?
I started Coaching by Claudia in July 2015 to launch my mission: bringing more fun and focus into the business side of Designers and Creatives. They’re talented, work passionately and create unique value for their clients, but not all of them have a commercial sense.
What’s so special about your business?
I help Designers and Creatives succeed in business and their careers by growing their entrepreneurial courage. My unique approach blends coaching for personal development and consulting for business development. I work virtually with clients around the world.
January 21, 2016
Looking to harness the power of video marketing in the connected age of the internet? It’s probably time to begin attending video marketing conferences and share in the kind of knowledge exchange that keeps video marketing best practices on the cutting edge.
However, with so many different marketing conferences already planned for 2016, how will you know which to attend?
Don’t worry, we’ve got you covered:
January 18, 2016
Video marketing is growing exponentially in the business world, as many companies now see the value of using visuals and storytelling to engage and convert prospects into buyers.
As an interactive medium, videos combine audio, music, text, and graphics to create a more rewarding experience for the viewer. Videos are also an excellent way to build and nurture relationships and increase traffic to the company website.
By using a variety of video marketing ideas, you can provide useful and relevant information for promoting your company.
January 14, 2016
Did you know that 58% of Americans perform online research before buying a product online?
One of the most important aspects of that research is learning about the experiences of previous customers that have purchased the product they’re considering. And even though some customers will never see a testimonial in the same light as an unsolicited review on a third-party website, having testimonials available and visible can be valuable for their own research and help them to make the purchasing decision.
January 11, 2016
We don’t mean to sound like a broken record, but big changes are coming for video marketing in 2016.
As mentioned, 2015 has seen a significant rise in online video views, including video ads. 2016 will see an even bigger increase in the number of videos viewed – many of which will be customer video testimonials.
Below are four more video marketing trends that will contribute to this increase.
January 7, 2016
Marketing is becoming more and more challenging as more companies continue to try new messages to reach consumers.
Yet, there’s one way to help break through the noise and stand out amongst the competition – and that’s by leveraging customer video testimonials.
But before you embark on this new journey, it’s important to take a step back and learn what exactly makes a GOOD video testimonial.
Luckily we have a few video testimonial examples that can help guide your marketing efforts toward improving your brand, selling your product or service, and taking your company to the next level.
January 4, 2016
If you’re a real estate agent and don’t use video marketing, you’re probably missing out on one of the best marketing tools.
Let’s be clear, though – we’re not talking about a polished, high-end and expensive production. Rather this is about a simple, good quality self-made digital video you can post on your website.
A digital video can do several things for you:
December 30, 2015
With the rise of Youtube and integrated video hosting on social media sites like Facebook we have entered the golden age of video marketing, that much is clear.
What is seemingly up in the air, however, is how to best take advantage of the proliferation of video content and distribution platforms.
One way, we believe, is with a proven video testimonial app.
It seems as though the current marketing terrain would be perfect for a push towards a robust usage of video testimonials by customers, but so far we’ve seen few developments in this area beyond high-cost campaigns that rarely make back their cost. After all, a professional customer testimonial costs money to light and shoot, equipment and space must be rented, and participants must often be compensated for the large time investment that they’ll make.
December 28, 2015
If you want your business to remain competitive, it’s becoming more and more important to prioritize creativity when it comes to spreading the word about your company, and engaging with clients.
But there are seemingly endless methods and social media platforms for marketers to consider. Where do you even start? For one, video marketing is a proven way to drive interest and sales in your business.
December 17, 2015
When you ask customers for a video testimonial, you want to receive an authentic testimonial that increases sales conversions.
Easier said than done, right?
So how exactly do you make sure that your customers provide you with videos that are not only authentic and natural, but also lead to increased sales?
December 14, 2015
We’ve said it before and we’ll say it again: Customer testimonials, if done right, are an incredibly powerful marketing tool because they build immediate trust and credibility in your company and your product. In fact, according to Kissmetrics, over 70% of Americans will look at a product review or testimonial before buying.
You have a vested interest in customers liking your product. You are biased. Other customers don’t share your bias, though, which lends power to testimonials.
Testimonials are free; positive testimonials can help you convert leads; and negative ones can give you valuable feedback. If you’re not using customer testimonials on your website, you should add them ASAP — it’s a quick, simple and free way to strengthen your branding and marketing. And while the quality of your testimonials is crucial, so is the page design where these are housed on your website.
December 10, 2015
Although Facebook’s first 360-degree video ad, published earlier this month, is not quite virtual reality (VR), it’s a very small step away from it.
This video type, “surround”-view video, is very essential to VR since it simulates a person’s perception according to the direction that person would turn. But it doesn’t consider all five senses like full VR.
Once full VR video advertising goes mainstream over social media, it will be one of the greatest video marketing trends of the century. And when Facebook’s 360-degree video feature ascends to the next level of VR innovation, we predict that it’ll become a significant source for customer video testimonials.
December 7, 2015
Testimonials are a powerful tool in the marketer toolbox. They allow you to put the previous experiences your customers have had front and center for prospective customers who might be sitting on the fence. And although text-based testimonials are useful, they fail to establish the personal connection that video testimonials are able to create with your intended audience.
A video testimonial, however, from an actual customer is incredibly valuable. It allows you to not only show firsthand that your customers have benefited from your product or services, but it also increases brand recognition and credibility.
But creating effective video testimonials can be difficult, since you want the testimonial to appear “real” and not rehearsed. So what exactly do the best customer testimonial videos have in common?
There are several traits that all effective testimonial videos share.
December 3, 2015
Digital video has taken the web by storm in recent years. And it’s no wonder why, as this content provides a personalized and interesting way to deliver information to an audience while building a personal rapport with them.
Although nothing can replace the good old fashioned face-to-face conversation, digital video is often the next best option for businesses that are growing. In the very near future, you can expect the usage of digital video to continue growing, as it has for several years.
Here are some video marketing trends that your company should watch for and incorporate into your own digital marketing efforts in 2016.
November 30, 2015
Video marketing is an incredible digital marketing tactic that can reinforce any strategy, no matter the industry or products.
Video testimonials, video interviews, and product highlight videos are just a few types of video marketing styles, each with its own unique benefits and advantages.
Video testimonials have long been one of the most effective video marketing tactics, as it helps build customer awareness, educate customers about a product or service, and develops trust.
Here are four advantages of video testimonials to consider as you begin to plan your video marketing efforts.
November 25, 2015
Are you on the lookout for a fun, effective way to gain exposure for your business?
With all the hype surrounding online marketing, it should come as no surprise that it’s six times more effective than traditional advertising.
But did you know people are more likely to watch a video about a product than they are to actually read a piece of content about it? That means you’re likely to increase sales with a promotional video than you are without one.
But before you begin exploring this “new terrain,” it’s important to tread carefully and keep these video marketing tips in mind to help you navigate along the journey.
November 23, 2015
Because of the increasing popularity of social media and review sites, having customers voice their honest opinions of a brand’s product or services in a natural way is an integral part of an effective digital marketing strategy.
But it’s not just their voices.
Your customer’s faces, personalities, stories, emotions, and achievements are all things that can’t be captured in an article or blog post.
But user-generated video testimonials, on the other hand, provide a perfect way to show prospects how well your product or service works by offering authentic testimonials straight from the mouths of current customers.
Need actionable video testimonial tips that you can easily apply right now?
No worries, we have you covered.
November 19, 2015
Customer testimonials are a powerful tool to increase the value, success, and longevity of a company. Testimonial videos are vital to assuring your customers that the testimony is genuine and believable, but not all videos are created equal. Here are 3 types of questions that lead to compelling and powerful customer testimonial videos.
Ask the customer what their life was like before they found the product. What was the problem or need that led to them searching for a solution? It’s most beneficial if this leads to a discussion on the how they found your product and the immediate benefits they began to notice upon purchase. Most likely, the people viewing your testimonial video are suffering a similar problem and are already searching for a solution.
November 16, 2015
So, you want to effectively leverage customer testimonials on your website. Great! You’re on the way to strengthening your brand and building your client base, because testimonials are one of the most high-impact ways to convert leads. Video testimonials aren’t “salesy”; they don’t turn clients off with heavy-handed, questionable advertising; and they build trust because other real people are backing your product or service. And if anything sways peoples’ opinions, it’s the opinions of others. In fact, some statistics site that word of mouth is responsible for 20-50% of all purchasing decisions.
The next question to ask yourself is, how can you create the perfect customer testimonial form, with everything you need, and nothing you don’t? The testimonial template you provide your customers is vital in determining the quality of the testimonial, and even the attitude your customers approach it with. While the features of a killer customer testimonial form will vary depending on your product, service, target demographic, and the style of your brand, there are some basic elements that hold true across all testimonials. Here are some tips for crafting a great testimonial form, to gain the most leverage from your happy clients’ feedback.
November 12, 2015
We’re not telling you anything new: in today’s digital environment, your website is and should be the centerpiece of your digital marketing efforts. That means optimizing your website for your visitors is crucial, especially if you are looking for it as an inbound marketing and lead generation tool.
And as it turns out, including video testimonials on your site will significantly help you in that regard! Here are 3 reasons why video testimonials will convert more leads.
September 17, 2015
You know what can be intimidating? Creating your very first video testimonial campaign – especially creating good video testimonial questions to ask your clients or customers.
Luckily we’ve simplified the account setup process for our customers. But even the most seasoned content marketing gurus can experience roadblocks when they reach that second step of customizing the recorder language.
After all, the way you phrase your questions can not only significantly impact the number of submissions you receive, but also the quality of your submissions.
Here are three examples of good video testimonial questions and reasons why you should ask them:
September 14, 2015
We recently received the following support request from one of our customers:
“We’re looking to add more form fields after the video recording process, such as age and zip code. Is there a way that we can accomplish this, or are we only allowed to capture their name and email address?“
It’s definitely possible to capture more information above and beyond name and email address. You’ll want to follow the steps below in order to add more form fields to the video recording process…