July 21, 2016
No doubt we were once smell-centric hominids, largely due to our brain’s amygdala. And the part of the amygdala in which we process scent is among the most primitive parts of our brain, and has led evolutionary psychologists and smell scientists (no, really, they exist) to conclude that we were once far better smellers and far poorer see-ers.
We know you’re probably thinking, “how does this relate to video marketing trends?” Well, as marketers, it’s important to understand how your customers think and perceive the content you present to them.
July 14, 2016
When selling a product, service, or brand, nothing goes farther or speaks louder than a genuine video testimonial to help promote what you’re offering.
However, a quality video testimonial is the key to producing the best results.
We may have discussed some best practices in the past, but there are several other important ones to keep in mind as well. To that end, there are a few additional video testimonial best practices you should always follow to ensure you receive quality results:
July 7, 2016
As most companies are keenly aware, video and digital marketing is an ever-changing world.
Social media is a fine way to assess the current pulse of various ongoing trends, particularly in the use of video marketing experts. Very often, sites like Twitter can provide a clear insight into cutting-edge innovators who are also leading influencers.
June 24, 2016
When it comes to fundraising, video is a great tool for connecting with donors and potential donors, and for driving behavior changes.
Video can be a powerful tool for raising awareness and inspiring people to take specific actions. Testimonials for clients, executives at partner nonprofits, community leaders or families the organization helped are powerful fundraising tools. The logic is clear then – testimonial videos are a must-have for any nonprofit that can secure the resources to make and edit videos.
June 16, 2016
Could it be that the number one video sharing site is actually lagging behind another social media platform in terms of video output, reach and market value?
As a matter of fact, it not only could be, it is! Video marketing trends indicate that Facebook has actually become a better medium to house video content than YouTube.
Let’s take a look at some of the benefits of Facebook vs. YouTube when it comes to video marketing:
June 9, 2016
Sure, it’s great to hear how an expert endorses a product or service.
However, when it comes from a satisfied client, it makes an impact at an even greater level. Securing a video testimonial to use in your advertising campaign or to display on your website will provide great value to your marketing efforts. Not everyone is comfortable talking on camera. Do everything you can to help your client relax and have fun with the process. Communicating video testimonial best practices will help in the long run.
Here are a few tips to keep in mind:
June 2, 2016
Selling products to the modern consumer is an exercise in reverse psychology. Here are some of the video marketing best practices for getting your message across in a way that will actually help your revenues.
The Emotional Ping
Informing the audience must coincide with an effort to entertain the audience. However, entertainment does not necessarily mean a positive emotion. Although marketing pros agree that the first emotional ping should happen within the first five seconds of an ad, the positive or negative nature of the ping is unimportant.
What is important is to move your audience emotionally before trying to sell.
May 26, 2016
Testimonials are, perhaps, the best way to convey to your potential clients the true value and quality of your product. More often than not, a user-generated video can seem far more trustworthy to prospects than anything your sales or marketing team can create, because testimonial videos create an authentic connection between a prospect and the person giving it.
However, not all testimonial videos are created equal. Some will be more effective than others in driving results, i.e. new customers or clients.
We’ve discussed in the past different ways you can coax and lead your clients to provide you with the highest quality testimonials. But once you’ve gathered a number of testimonial videos, you’re going to have a choose which ones to feature most prominently on your website. You could select a few at random, but an informed decision will be much more prudent and will likely have better results, right?
May 20, 2016
Video marketing is the small business outreach of the present and future, and you need to know how to take full advantage of the medium.
Not surprisingly, many key influencers in the video marketing arena can be found on popular social networks, including Twitter and Facebook.
May 12, 2016
Video testimonials are an important way of showcasing your business, since they show examples of real, satisfied customers enjoying your product or service. Because they show real people talking about your products in their own words, video testimonials are typically more credible than many other types of advertisements.
While it’s important your video testimonials maintain that authentic feel, occasionally a few light edits to your testimonial footage may be needed. We recently posted some great options for video editing software, but those aren’t the only ones out there. Here are a few more video editing tools worth considering:
May 6, 2016
According to a survey of consumer preferences, 92% of people now read online reviews about products and services before purchasing.
Furthermore, the degree of trust in online recommendations is fast-growing as more and more consumers use the internet to do their research. In fact, more than three-quarters of them trust online reviews more than personal recommendations. So it’s a no-brainer that you should place your best testimonial videos front and center on your website.
April 28, 2016
One of the most important steps in a video marketing campaign is the timely analysis and evaluation of the results. After all, pouring over your video marketing analytics is how you determine whether your campaign was truly a success, and what changes you need to make for future campaigns.
While video marketing can provide huge amounts of data, too much data can be a problem for marketers when that data can’t be easily used to improve your company’s bottom line. That’s why it’s necessary to identify the correct metrics before you launch your video marketing campaign and get lost in the data abyss later on.
April 21, 2016
The impact of a video testimonial cannot be underestimated. For one thing, a whopping 65% of those who make up the viewing audience are visual learners, according to a Purdue University study.
But not all testimonials are created equal. Some video testimonials are more believable, and therefore are more valuable to the marketer who leverage them to help generate business.
April 14, 2016
So you have hours upon hours of footage detailing all of the wonderful things your product or service does in the form of customer testimonials.
However, you can’t always just throw all that unedited video up on your website and call it a day. And while unedited video testimonials can appear more authentic, sometimes a few minor tweaks are needed before uploading or promoting your content.
That said, here are three video editing tools that can help you create your finished product.
April 7, 2016
Video testimonials are great sales tools that provide a good return on investment for the amount of time and money necessary to create them.
March 31, 2016
We all know that when consumers consider a new company or product, they turn overwhelmingly to customer testimonials.
Not only are current customers more trustworthy in the eyes of the consumer than the corporate marketing team, but they have the best true stories about your products.
So what exactly are the benefits of customer testimonials, and why should you use these testimonials to tell your company’s story?
March 24, 2016
Not too long ago, we offered up some pretty great ideas for how to create the most effective contests for video testimonials. While your competitors may be spending money in bringing real customers or hired actors to a studio, your customers will be practically tripping over themselves to give you free, honest, powerful testimonials!
The possibilities for this marketing strategy really are endless, and so we’d like to offer a few more helpful tips for creating stellar video testimonial contests.
March 17, 2016
If you’re a newcomer in the video marketing industry, it’s often easy to make common mistakes that a more experienced individual wouldn’t.
However, that’s not to say there’s anything necessarily wrong with slipping up. After all, not only is it common among most inexperienced individuals, but it’s all about learning from your mistakes and improving upon them. So why not use your slip-ups as a learning experience?
March 14, 2016
According to Business 2 Community (B2C), communicating your customers’ successes can be the strongest marketing approach out there. Nothing sells your product, service, or organization better than than promoting the positive experiences of your existing customers or clients. Video testimonials are a prospect’s mental guarantee that they are about to make a good buying decision by investing in your offering.
Think about it. How many times have you been hesitant to make a decision concerning a matter of importance, only to be influenced by the favorable experience of another?
Buying a car, choosing a real estate agency, purchasing an insurance policy, a power tool – you name it. Chances are good that at one time or another, an outside influence helped to push you over the buying decision edge.
But the key to video testimonial success is in how you deliver said testimonials to your prospects. It’s estimated that Americans watch more than 1.3 billion videos online every day. This staggering figure demands that video should be a staple in your marketing arsenal. Therefore, recording your customers’ experiences on video is the way to go.
March 10, 2016
Trends: hate them or love them, but it’s more than likely that you’ll follow them or pay attention to them, at the very least.
Video marketing is constantly evolving and is still among the most effective ways to advertise for your business, product, or service.
Being a part of such a competitive world, video marketing also falls at the hand of an ever-changing demand to be different and updated. This marketing strategy is subject to follow the current fads of the year, as well.
March 7, 2016
It’s no surprise just how important video marketing is, especially in today’s age of technology.
However, what also needs to be remembered, is that the marketing strategies that work for one business, may or may not be suitable to you. After all, there are numerous video marketing trends, and some work better in certain situations.
For example, let’s say you were trying to market your videos through social media. It would probably be more suitable if you had an online business, instead of an office based one, so to speak. Of course, though, there are exceptions to this, but it’s still something to keep in mind.
Overall, here’s how to decide which video marketing strategies would be most suitable for you.
March 3, 2016
Customer testimonials are important for sales because prospective customers see them as honest evaluations of a product or service, unlike a sales pitch or an advertisement that’s expected to be biased.
One way to get those excellent customer testimonials that are both useful and meaningful is to provide customers with some questions, generally on the business website that ask them to rate certain characteristic.
Questions, such as, “Were our personal knowledgeable?” or “Was the service fair, great, or outstanding?” get the customer thinking of why they felt as they did. This evaluation will create much better and more “real” testimonials. You can then follow-up with customers who gave thorough and interesting feedback and ask them to expand further — on camera. This will allow you to capture some really valuable video testimonials that don’t seem rehearsed.
February 29, 2016
When brainstorming video marketing ideas, most people think of new ways to showcase their products or explain their services.
They want to create a unique video worthy of their businesses.
Although this is a vital part of the process, the step that most people overlook is the one that can most drastically increase your sales.
It’s simple, yet powerful:
Identify with your customer–and sympathize with their pain.
Instead of jumping right into your product, you should demonstrate that you understand the troubles they face… and that your product is the solution they desperately need.
Not sure how to approach this invaluable technique? Here are 3 key steps.
February 25, 2016
Once you decide to invest in some video testimonials, you’ll have a lot of decisions to make. How will you go about getting these rave reviews? What will you offer your customers in return? And how exactly are you supposed to pick the best video to put on your home page?
All of these questions aside, there’s one trick that can triple your video testimonial conversion rate, and you don’t have to do any extra work for it, either.
Of course, there are a lot of things you can’t control, like what kind of submissions you might receive from your customers, but there is one thing you can do to narrow down the most likely successes — even if it’s a little uncomfortable to talk about.
February 22, 2016
We are a visual society and as a marketer that means finding ways to catch people’s eye and keep their attention.
One of the best ways to do that is with video. Not only does the movement on an otherwise static page attract the eye, but it’s a platform that allows you to impart a large amount of information with the least amount of effort on the part of the consumer.
But as you create your strategy, be sure to keep these two quick video marketing tips in mind: