User Generated Video Blog

Word Of Mouth Campaigns

The Approach That Allows You to Make the Most of Word of Mouth Campaigns

Word of mouth campaigns can seem a little daunting if you’re just starting out. No matter where you’re at, there are some tips that’ll always be relevant to what you’re trying to do. Here are ours, for your next word of mouth campaign. Where do you want conversations to be happening? Most of our attention is on the type of...
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Video Marketing Online

Common Mistakes with Video Marketing Online

There are a few common mistakes that happen with video marketing online, mostly due to misconceptions about how to approach and execute video marketing strategies. If you’re looking to begin using video, but you’re a little unsure based on what you’ve heard, read on! I’ve listed some of the common myths and mistakes, along with how you can avoid them....
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Voice of Your Customer

How to Highlight the Voice of Your Customer

Nothing’s more important than the voice of your customer. Who else is going to paint an accurate picture of what you’re doing right, what you have to offer, and maybe what you could change? If you’re looking to highlight what they have to say, here’s how you can go about it. One of the biggest mistakes you can make in...
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Organizational Storytelling

Organizational Storytelling: Why It Works

Organizational storytelling can be such a naturally occurring thing, that we don’t always take the time to stop and acknowledge that it’s happening. Stories happen around the water cooler, during meetings, and training. They happen without us thinking about it, as we pass on knowledge and lessons from one person to the next. Marketing and storytelling are a perfect fit...
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Video Marketing Statistics

Lessons We Can Learn From Video Marketing Statistics

What do video marketing statistics have to say about where our efforts should be concentrated? Quite a bit, if you take a look at the stats rolling in. It can be a bit of a struggle to convince the higher ups that change is not only good, but necessary if you want to broaden your reach. Here are some stats...
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Word of Mouth Marketing Ideas

The Word of Mouth Marketing Ideas That Get Results

What’s behind the success of word of mouth marketing? There are several key word of mouth marketing ideas that are responsible, components that together influence the buzz around your brand. How to get started The easiest way to get people talking? Ask. Bring consumers into the conversation as equals, whose opinions matter, and they’ll walk away feeling good about being...
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Best Customer Service Story

The Worst Way to Handle Your Best Customer Service Story

Let’s talk about the worst ways to handle your best customer service story. When you’ve had a successful customer interaction, one where you both walk away feeling good, you’ve done your job, right? Not quite. Don’t get me wrong – the fact that you’ve made the customer happy is huge. According to Leading on the Edge of Chaos, reducing your...
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What Is Earned Media

What Is Earned Media?

What it is earned media and how do we use it? Earned media is easy to define, because it’s happening constantly, and it’s something we’re familiar with in practice, if not by name. Any time someone Tweets about your brand, whether it’s an event or feature they love, earned media is taking place. Same goes for someone featuring your brand...
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Successful Word of Mouth Campaigns

What We Can Learn From Successful Word of Mouth Campaigns

The success of a word of mouth campaign hinges mostly on one key factor: customers! Who else is going to drive conversation surrounding your brand, if not the people most familiar with what you do? Let’s take a look at a few successful word of mouth campaigns, and what they can teach us. The well behaved kids discount Restaurants in...
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Video Marketing Tips

Video Marketing Tips to Make Your Life Easier

Want some video marketing tips to make your life a little easier? Campaigns can get a little stressful, especially if it’s your first, and you’re pressured to pull off something great. Here’s how to go about it without making yourself miserable: Embrace collaboration There’s a toxic mindset that’s pretty prevalent in the work environment, that stems from the idea that...
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