To script or not to script, that is the question.
There are a few schools of thought on whether or not to use a video testimonial script. Some businesses choose not to use one. They prefer organic testimonials, allowing clients to speak freely and see what comes out of it. Other businesses choose to use a script because they're looking for longer video testimonials, and they believe their clients need guidance to keep the video on track.
Unsure about which camp you're in? Here's how you decide...
Have you heard from consumers lately? We know that online users have an appetite for video, but what you do with video testimonial feedback from clients can mean the difference between quality customer service, and interactions that leave consumers less than dazzled.
If you're using video testimonials, usually paired with text, to facilitate conversation among consumers - you're on the right track with your marketing strategy. But what about the feedback that's being provided? Are you taking it and using it to make needed changes? What about any negative comments you receive?
These are all things that should be taken into account, and discussed as a team. Here's how to go about it:
What challenges come with finding a video testimonial recorder that works for your needs? We know that clients are more than happy to speak on behalf of their favorite brands, whether it's by word of mouth, or taking the time to record a testimonial that will appeal to other consumers. The easy part is asking for videos, and working with clients to receive them. The harder part is finding a recorder that meets your needs.
We're here to simplify the search for you. Here's what you should look for:
So, you're ready to begin receiving video testimonials from clients. Awesome! Now you begin the process of figuring out what makes a good video testimonial question. Trust us, coming up with the what to ask is a lot less difficult than you're probably thinking.
Here's the key:
Instead of tormenting yourself over asking one perfect question, consider where you plan on placing these videos. Chances are, you're not just going to use one video and place it on multiple pages of your website. If you make asking for video testimonials part of your closing conversation with clients, you'll end up with multiple testimonials.
The good news is that each video can focus on a different aspect of your business. You're probably thinking - that's the problem, how do I narrow down questions so I'm asking the right thing? Before you consider what to ask, go back to thinking about where you'll be placing the videos. We have three questions to get you started, and put prospective clients at ease.
With 2013 drawing to a close, it's time to take a look at how video performed this year. If we look at video testimonial statistics, and hear from consumers and other businesses, we'll gain valuable insight into how video will do in the future.
Before we dive into video testimonial statistics for 2013, let's take a look back at what was predicted in 2012. That way we can compare the outlooks vs. how things shaped up over the course of 2013.
The outlook in 2012
2012 showed video performing strongly, especially compared to traditional marking efforts. More and more, companies are looking to invest in video as part of their marketing strategy because of high click-through rates, and the way video resonates with a variety of age groups.
Now that we're approaching the end of 2013, it's time to check in and see if video delivered as a powerful marketing tool, and how it's being used.
Over the last year, we've compiled hundreds of emails from you containing great ideas for improvement. We've been listening, and hard at work designing the new Bravo 2.0 interface. That said, we'll be publishing 1 update per week for the next few weeks, and we plan on launching the new interface across all customer accounts on December 9.
Custom Video Allowance Messages
The new allowance message feature allows you to customize the message that your audience will see if/when you reach your monthly video allowance:
Integrating video testimonials into your marketing strategy doesn't have to be difficult. Finding video testimonial tool features, with only so many hours in the day, can seem daunting. It all boils down to knowing what you're looking for.
So, what are you looking for? There's a lot to choose from out there, and we picked 3 features that will make receiving video testimonials easy on your business, and the clients who are providing them.