November 25, 2015
Are you on the lookout for a fun, effective way to gain exposure for your business?
With all the hype surrounding online marketing, it should come as no surprise that it’s six times more effective than traditional advertising.
But did you know people are more likely to watch a video about a product than they are to actually read a piece of content about it? That means you’re likely to increase sales with a promotional video than you are without one.
But before you begin exploring this “new terrain,” it’s important to tread carefully and keep these video marketing tips in mind to help you navigate along the journey.
November 23, 2015
Because of the increasing popularity of social media and review sites, having customers voice their honest opinions of a brand’s product or services in a natural way is an integral part of an effective digital marketing strategy.
But it’s not just their voices.
Your customer’s faces, personalities, stories, emotions, and achievements are all things that can’t be captured in an article or blog post.
But user-generated video testimonials, on the other hand, provide a perfect way to show prospects how well your product or service works by offering authentic testimonials straight from the mouths of current customers.
Need actionable video testimonial tips that you can easily apply right now?
No worries, we have you covered.
November 19, 2015
Customer testimonials are a powerful tool to increase the value, success, and longevity of a company. Testimonial videos are vital to assuring your customers that the testimony is genuine and believable, but not all videos are created equal. Here are 3 types of questions that lead to compelling and powerful customer testimonial videos.
Ask the customer what their life was like before they found the product. What was the problem or need that led to them searching for a solution? It’s most beneficial if this leads to a discussion on the how they found your product and the immediate benefits they began to notice upon purchase. Most likely, the people viewing your testimonial video are suffering a similar problem and are already searching for a solution.
November 16, 2015
So, you want to effectively leverage customer testimonials on your website. Great! You’re on the way to strengthening your brand and building your client base, because testimonials are one of the most high-impact ways to convert leads. Video testimonials aren’t “salesy”; they don’t turn clients off with heavy-handed, questionable advertising; and they build trust because other real people are backing your product or service. And if anything sways peoples’ opinions, it’s the opinions of others. In fact, some statistics site that word of mouth is responsible for 20-50% of all purchasing decisions.
The next question to ask yourself is, how can you create the perfect customer testimonial form, with everything you need, and nothing you don’t? The testimonial template you provide your customers is vital in determining the quality of the testimonial, and even the attitude your customers approach it with. While the features of a killer customer testimonial form will vary depending on your product, service, target demographic, and the style of your brand, there are some basic elements that hold true across all testimonials. Here are some tips for crafting a great testimonial form, to gain the most leverage from your happy clients’ feedback.
November 12, 2015
We’re not telling you anything new: in today’s digital environment, your website is and should be the centerpiece of your digital marketing efforts. That means optimizing your website for your visitors is crucial, especially if you are looking for it as an inbound marketing and lead generation tool.
And as it turns out, including video testimonials on your site will significantly help you in that regard! Here are 3 reasons why video testimonials will convert more leads.
September 17, 2015
You know what can be intimidating? Creating your very first video testimonial campaign – especially creating good video testimonial questions to ask your clients or customers.
Luckily we’ve simplified the account setup process for our customers. But even the most seasoned content marketing gurus can experience roadblocks when they reach that second step of customizing the recorder language.
After all, the way you phrase your questions can not only significantly impact the number of submissions you receive, but also the quality of your submissions.
Here are three examples of good video testimonial questions and reasons why you should ask them:
September 14, 2015
We recently received the following support request from one of our customers:
“We’re looking to add more form fields after the video recording process, such as age and zip code. Is there a way that we can accomplish this, or are we only allowed to capture their name and email address?“
It’s definitely possible to capture more information above and beyond name and email address. You’ll want to follow the steps below in order to add more form fields to the video recording process…
September 10, 2015
Success Stories: One Hour Translation Uses Bravo to Collect Video Profiles From Their Translator Community
Every so often we invite our customers to tell their stories. Today’s success story involves Yaron Kaufman, CMO of One Hour Translation. They provide high-quality professional human translation of over 75 languages and over 2500 language pairs.
Who are you and what do you do?
I am the CMO at One Hour Translation, the world’s largest online translation agency.
What sets you apart from other companies in your industry?
We provide high-quality professional human translation of over 75 languages. We’re able to provide these high-quality translations around the clock, thanks to our community of over 15,000 Professional Translators. We’re the only translation agency that let’s you build your own team of exclusive translators (called “MyTeam”). Read More
September 3, 2015
We get it – embarking on a video testimonial campaign can seem daunting, especially if you haven’t done one before.
And it can be even more difficult to get started if you’re not exactly sure how to begin or are lacking in the inspiration department. (Hey, it happens to us all!)
Lucky for you, we like to regularly provide video testimonial examples to help get those creative juices flowing. But we realize that more examples = more ideas to help get your campaign off the ground.
For more creative inspiration, here are three video testimonial examples to reference when developing your upcoming campaign.
August 27, 2015
We’ve said it before and we’ll say it again – video testimonials play a critical role in establishing online credibility.
And it makes sense, since a testimonial that’s visual and auditory vs. text-based can create a more meaningful connection between consumers (a key factor in why online video use has drastically increased over the past few years).
But should you actually go the third-party route and outright buy video testimonials to display on your website?
Sure – if you want to lie to consumers and damage your brand credibility in the process.
Here are some drawbacks with paying for video testimonials: