User Generated Video Blog

User-Generated Video Testimonial Campaigns

The Perks of User-Generated Video Testimonial Campaigns

Why so much buzz about user-generated video testimonial campaigns? There are a variety of reasons, all having to do with what kind of response the addition of video can draw from consumers. Here are the perks of user-generated video testimonial campaigns: Video does what text cannot We’ve all relied on text reviews at one point or another. It’s a great...
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Video Testimonial Questions

Asking Video Testimonial Questions the Right Way

The first rule of asking video testimonial questions is to put your interviewee at ease. If they’re not used to being filmed, which is the case for a lot of us, it can be a little nerve-wracking to sit down and answer questions. Rather than making them feel put on the spot, there are a number of things you can...
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Video Contest Promotion Tips

Fall Video Contest Promotion Tips

In need of some video contest promotion tips for your fall campaigns? You’re in the right place! Now that we’ve made the transition from summer to fall, it’s time to get down to business and finalize all the last-minute details for your upcoming campaigns. Have you considered the best time to begin promoting, or how video submission will work? We’ve...
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Video Marketing

What We Get Wrong About Video Marketing

There’s plenty of buzz about what it means to add video to an existing marketing strategy. More and more, we’re seeing video take off on our Facebook feeds, shared and liked, so it makes the rounds onto other sites. Which means brands that might have had some reservations about turning to video, are beginning to change their minds, in order...
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Brand Storytelling

Using Brand Storytelling to Tell Consumers Who You Are

Brand storytelling gives you the opportunity to connect with consumers through a medium that’s been used forever, but has evolved with technology. Storytelling has always been used to convey ideas and values, and to pass them on from one group to another. It’s only natural to incorporate storytelling in order to convey messages about what drives your brand, what’s important...
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Video Interview Solutions

Video Interview Solutions Give the Hiring Process a Needed Change

If you’re looking for video interview solutions, you’ll need to consider what your needs are, and how it’ll make the hiring process easier on you. Rather than shelling out too much money and taking up valuable time, video can introduce you to potential candidates from the comfort of your office. Video gives you options Conducting live interviews: Live interviews allow...
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Earned Media Plan

What Makes an Earned Media Plan Effective?

An earned media plan is meant to do wonders for the strategy you’re implementing. Rather than scrambling, or kicking yourself later for not covering your bases, you’ll have a good idea of what you’re going to accomplish and how to get there. How your plan comes together At the end of the day, earned media is all about knowing how...
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Best Word Of Mouth Campaigns

Learning From the Best Word of Mouth Campaigns

What can we learn from the best word of mouth campaigns? Quite a bit if we’re paying attention! More than anything, successful campaigns can show us what we’re doing wrong, and how we can improve our efforts to harness naturally occurring conversation and turn it into a marketing asset. The best campaigns show us where our focus should be For...
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Earned Media Campaign

How to Execute Your Earned Media Campaign

An earned media campaign has the potential to allow you to connect with consumers in a way that also inspires trust. We’re all familiar with paid media, which can be highly effective, but sometimes lack the sincerity that consumers respond to. If you’re trying to improve your earned media game plan, here’s how to go about it. Do your research...
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Voice Of The Customer

Decoding What the Voice of the Customer Is Telling You

Voice of the customer questions are set up so you can get an overall feeling about how your brand is perceived, and whether consumers feel a connection, or use your service merely out of necessity. The key to unlocking what they have to say is understanding how it correlates to changes you can make, in order to better serve their...
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