User Generated Video Blog

Great Customer Service Stories

What You Can Do With Great Customer Service Stories

Great customer service stories deserve to be told! The feedback that comes from interactions your team’s having with consumers can be pretty valuable stuff. Put it to use instead of briefly acknowledging what happened, and then putting it out of your mind. Use them for training Customer service training is key if you want team members who handle the ins...
Read More
How to Get Earned Media

How to Get Earned Media: Tips for a Successful Strategy

There’s a lot of talk about how to get earned media, especially when it means competing with a lot of other noise. There’s no one trick to making it happen. Instead, there are several ways to approach your efforts that will either make or break the goals you’ve set. All about audience One of the biggest mistakes you can make...
Read More
Voice of the Customer Definition

Voice of the Customer Definition: How to Get the Most Out of Feedback

Voice of the customer definition Voice of the customer is all about capturing feedback from consumers and what they have to say about some of the most important aspects of your brand. If you have trouble keeping clients after their initial use of your product or service, or if you’re just looking to be more in tune with the average...
Read More
Voice of the Customer Survey Questions

What to Ask: Voice of the Customer Survey Questions

When you’re looking to gain insight into the wants and needs of your customers, preparing a list of voice of the customer survey questions is key. You can learn a lot, depending on the questions you’re asking, which is why it’s important that your questions get to the heart of what you need to know. Here’s a breakdown of the...
Read More
Brand Storytelling

Common Brand Storytelling Mistakes and How You Can Avoid Them

There are a few common brand storytelling mistakes that you’ve probably seen even from some of your favorite brands. In order to avoid the same fate and end up telling a story that falls flat with your audience, here are some things to avoid when you set to work. Lack of structure Every good story has a beginning, middle, and...
Read More
Capturing the Voice of the Customer

Effectively Capturing the Voice of the Customer

There’s no secret recipe for effectively capturing the voice of the customer. The good news is that it’s a matter of mix and match and using what makes sense for you. While another brand may have success with focus groups and surveys, depending on the kind of feedback you’re looking for, you might find that complaint logs and direct interviews...
Read More
Secrets Of Word Of Mouth Marketing

The Secrets of Word of Mouth Marketing

What are the secrets of word of mouth marketing? Nothing too tricky if you keep in mind your end goal for what it can accomplish for your brand. Know where your brand stands Before you decide that you want to throw yourself into word of mouth marketing, you need to take an honest look at what’s being said about your...
Read More
Voice of Customer Research

Listening to What Voice of Customer Research Has to Tell You

Voice of customer research is going to help identify the top priority needs and wants of your clients. You’re getting the information you need through interviews, focus groups, surveys and so on, right from the source. Rather than speculating about how to continue meeting the needs of your clients, you can gather the information yourself to get a better idea...
Read More
How to Conduct a Video Interview

How to Conduct a Video Interview

Things to keep in mind when you are considering how to conduct a video interview: Think about some of the great interviews you’ve watched, whether it’s a pro or from a lesser known interviewer. What makes it compelling to watch? Usually you’re learning something new or hearing someone share a unique perspective about a topic you’re passionate about. There are...
Read More
Brand Storytelling

The Art of Effective Brand Storytelling

Brand storytelling has always been an important way to communicate the values and backbone of what your brand’s about. The curiosity of consumers who want to know more about what they’re investing in is natural and has been around as long as brands have been putting themselves out there. Some bigger brands pulling of great storytelling include Coca Cola, Allstate,...
Read More