June 19, 2015

BootstrapFashion: Leading the Crowd-Sourced Fashion Design Movement in Style

Each month, Bravo is rewarding one new company with a free, one-year subscription of Bravo. If you’re a new business and want to increase the success of your online marketing initiatives, you may be a perfect fit for our Startup Sweepstakes program. Learn more and apply.

BootstrapFashionYuliya Raquel is not only an award-winning celebrity fashion designer of plus-size fashions, but also the CEO of BootstrapFashion, a web-based fashion design platform that’s taken the fashion industry by storm.

Yuliya and her co-founder, Don Straub, recognized the need for more affordable, easy-to-use tools to help designers simplify the design process while growing their businesses. Voila—BootstrapFashion was born.

Their system levels the playing field to empower all fashionistas by delivering apparel and accessory design tools to new and seasoned designers, dressmakers and sewing enthusiasts.

What motivated you to start your own company?

I am committed to allow anyone, anywhere to design, make or purchase custom apparel and to transform an entire fashion industry.

What’s so special about your business?

We are the catalyst for the movement in the creation of crowd-sourced fashion design. BootstrapFashion provides easy-to-use professional tools through a collaborative platform and offers individuals the ability to quickly create and design apparel like a professional. The creative power of 36 million US-based DIYers alone will change the way the fashion industry operates.

How will you use Bravo?

We want to create an engaged community of people and demonstrate the testimonials on the site.

Congratulations, Raquel! We applaud your efforts and welcome you to our growing roster of Bravo Startup Sweepstakes winners!

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