January 18, 2016
Video marketing is growing exponentially in the business world, as many companies now see the value of using visuals and storytelling to engage and convert prospects into buyers.
As an interactive medium, videos combine audio, music, text, and graphics to create a more rewarding experience for the viewer. Videos are also an excellent way to build and nurture relationships and increase traffic to the company website.
By using a variety of video marketing ideas, you can provide useful and relevant information for promoting your company.
Online demonstration of how to use your company’s products and services is a very popular marketing method. These demonstrations show viewers just how a product or service works and how to get the best results. These explanatory videos also answer questions that most people may have about using a product or service.
Testimonials are always an excellent way to sell. Prospective customers want to know how well a product or service works before they make a purchase. More and more people nowadays look to reviews, feedback and testimonials before they buy. By using video testimonials of satisfied customers offering praise, you give prospects social proof that your products really work.
Video Press Releases
Although traditional press releases are still necessary, more companies are now using video press releases as well to engage potential customers, the media and industry journalists. A press release provides important news about a company such as a product launch, partnership, new funding, award, or other information that’s both relevant and useful.
Another type of video to use for marketing purposes is the company overview. This video gives a short history of a company, discusses its philosophy or mission statement, and its accomplishments in the marketplace. A company overview video can be used as part of the “about us” page of a website, or as an introduction to the company for prospects. This video is incredibly valuable since most people want to know more about a company they’re considering doing business with before paying for a product or service. After all, what better way to demonstrate what you can offer than with an engaging and informative video overview?
The Internet is a visual medium, and videos provide the perfect vehicle for educating and entertaining viewers. Videos also require less work than reading an article or website content. With so many video marketing ideas to choose from, a company can find that type that best suits their goals and keeps them relevant in a competitive marketplace.