April 7, 2014
Goal setting for your next video testimonial campaign can be exciting. There’s a lot to learn the first time around, and another campaign means you can apply what you’ve learned. Here’s how to go about goal setting:
Looking at previous campaigns is the best indicator for what you can expect out of your current efforts. It’s always good to stay positive and set the bar high for what you want to achieve. But are you setting it too high?
The only way to know for sure is to sit down and take a look at previous campaigns. If your numbers were lower than you would have liked, figure out what went wrong. A lot of us can struggle with simply getting in the habit of asking for testimonials. If that’s the case, call your team together to have a discussion about ways you can do better.
Once you figure out what wasn’t working for your campaign, ditch it! Don’t hang on to ideas of what should work if they aren’t doing anything for you.
Do you still have date from your last campaign? If you do, you’re in luck. You’ll be able to come up with realistic goals in terms of testimonial reach and impact, while deciding how to go forth with your new campaign.
If you don’t have any data to compare to, make a commitment to do better this time around. Get in the habit of tracking your progress, so you can understand how things are going every step of the way. Plus, it never hurts to have numbers to back up what you might already know!
Be realistic about goal setting. Video testimonial campaigns are exciting, and you should be optimistic about where you’re headed. Just don’t try to do too much too soon. Establish clear goals, with the understanding that you’ll grow and accomplish more with each campaign.