October 11, 2013
Halloween is quickly approaching! Sugary sweets and creepy costumes aside – holidays are the perfect time for your business to boost engagement with your following and Halloween is no exception.
Throughout the year you should be keeping your followers updated on what your business is up to. Chances are, they’re following your social media accounts and receiving your emails because they want to be kept in the loop. You can make important, lasting connections based on your daily social media engagement.
Holidays are a great time to capitalize on the connections you’ve established by hosting a video contest.
Here’s how you can get started:
Since you’ll be looking to your following to vote for the best entries, you can really get creative with contest ideas. Now’s the time to think outside of the box. Ask for submissions that others will want to watch or share using their social media accounts. Whether it’s creepy or lighthearted, make sure it’s interesting enough to capture people’s attention.
Silly pet costumes: Plenty of people dress up their pets and it can make for adorable or funny video. Ask your following to get their pets in the Halloween spirit by putting them in cute, creative costumes and see who comes out as top dog!
Best group costume: There’s nothing better on Halloween than pulling off a great group costume. The possibilities are endless and if nothing else, it’s usually good for a laugh. Ask entrants to get together with their pals and create a short video where they speak and act in character.
Favorite Halloween movie: From kid friendly classics such as The Nightmare Before Christmas to other, scarier classics like Nightmare On Elm Street, everyone has a favorite Halloween movie. Ask your followers to film themselves sharing their favorite line. You can give them the chance to test out their acting chops, and have others vote for their favorite performance.
A great prize
Like any contest, your followers will be more inclined to participate by filming themselves or casting votes if you have a great incentive for them to do so. Also, if you’re looking to introduce your business to a new audience, you have to offer something that will catch their attention and get them interested.
Video contests give you the chance to make that introduction to consumers who might not have known too much about your business. Videos are easily shared and can reach family, friends, and other business peers. That’s why it’s so important to offer a prize that will really motivate people to get involved. You can offer a free trial of your product or service, or create a bundle that features a mix of prizes to pique interest.
Make sure your prize has to do with your business. You can ask for some creative submissions to get people interested, but at the end of the day, you’re working to increase awareness about your business while pleasing your following. You don’t want to offer something that’s unrelated. Plus, your following is going to be looking for a prize that relates to your business. It’s why they follow you and why they want to get involved!
Keep these tips in mind and you can have a relatively easy, successful Halloween video contest. Don’t put it off, though. Get things rolling today and get your followers interested.
Have you hosted a holiday themed video contest? Will you host one this Halloween? Let us know in the comment section!