October 7, 2013
With the holidays rapidly approaching, it’s time to take a look at how you can make your upcoming holiday contest as user-friendly as possible. Holidays have always been a great time to step-up the involvement levels with your following, while introducing more people to your brand in the process.
No one wants to go through complicated and cumbersome steps to enter your contest. The more steps you require, the less likely they are to see it through. Keep the entry process paired down as much as possible to avoid losing interest. Better yet, ask contestants to enter with something very specific – for example, recording a video that tells of their favorite holiday meal. There’s no need to make the entry complicated, and as long as your entrants have a certain amount of direction and guidance, you’ll get amazing results.
Tag the contest:
Whether it’s Twitter or tumblr., tag the info surrounding the contest so people can follow and get in on the conversation. It’s a great way for your audience to connect and promote conversation without too much interference on your part. Also, you want your followers to be able to easily track the buzz surrounding your contest so they can share updates and get their social media following on board with what you’re doing. If you’re not tagging or utilizing hashtags, you’re not doing all you can to draw attention to the contest.
Make the campaign easily accessible:
Users should be able to connect with you on a variety of devices. Keep in mind that they’ll be on-the-go throughout the holiday season. Make sure they can check-in and connect while they’re out with friends – instead of limiting the interaction to when they’re home. More than ever, it’s important to keep up with the user demand for content anytime, anywhere.
Liven up your content:
Use visuals in addition to text to draw people in. If you usually rely on walls of text to get information across to your followers, try livening it up a bit with images. Images are easily shared across social media platforms and will engage your following better than if you stick with “more of the same”.
Get your website and social media accounts in the holiday spirit:
Go the extra mile and add holiday touches to your website. No need to go over-board. Remember, it’s the little things, like adding a holiday banner or re-vamping your logo. You can also incorporate the contest into your holiday redecoration by asking your following for holiday-related images and video that can be displayed on your homepage. It’s a great way to make them feel involved and they’ll love seeing their content on your page.
It doesn’t take much to get your following in the holiday spirit. All it takes is a great idea! And with a little planning, you can keep your existing audience engaged and gain the opportunity of introducing your brand to an entirely new audience at the same time.
What has your business done in the past to engage with your following during the holidays? Drop us a comment and let us know.