April 14, 2014
How do you ask video testimonial interview questions that complement your message? It’s easier than you’d think to steer your testimonials so you receive content that you’ll actually be able to use.
Once you have your message nailed down (who it’s targeting, how you want to go about it) you can start drafting questions that will kick off a successful testimonial campaign.
The success of your testimonials has to do with where you plan to place it. An introduction to your brand, something quick, stating who you are and what you do, should be shorter than a video talking about a cool new feature that you’re trying to highlight.
Instead of coming up with a series of random questions or prompts for testimonials, consider compiling a list of questions based on where you’ll be able to place the responses. Video can strengthen the areas that might be lacking on your site, providing content that allows viewers to connect with you and get to know your brand better.
Getting the best responses
How you ask is just as important as what you ask.
Start by making your client comfortable with the process. Reassure them that whatever they have to say will be great, which can go a long way in putting them at ease about being filmed. Beyond that, you want to make sure your questions are framed the right way.
Instead of: Do you like our product/service?
Try: What problem was our product/service able to solve for you?
Ask questions that require more than a yes or no response. It’ll generate more conversation, and also accomplish more than a simple, one word answer.
If you find that you’re not getting content that you can use on your site, check and see what you can improve. It’s good to go back and make adjustments on your end, rather than expecting your clients to know what it is you’re looking for.