April 15, 2014
How do you draft your best video marketing ideas? Everyone has their own system, but if you’re having a hard time, it’s time to start a new one! Sitting down to brainstorm can be intimidating, especially if creativity begins to feel forced, or feels like a drain on your time.
Here are some ways you can make the process of drafting ideas a little easier on you:
Two heads are better than one, as the saying goes. Drafting ideas can be an exhausting process when done alone. Instead, consider working in a team environment. Shared creativity can produce way better results than you tormenting yourself to come up with better ideas on your own.
An added bonus is that it strengthens the connection of the team to your video marketing campaign. Instead of having a passing interest in what’s going on, bringing other people in from the developmental stages will cement their interest. If you make people really feel like their input is valued, and that they’re shaping the future of the contest, you’ll get the kind of dedication that you’re looking for from your team.
Before you decide on an idea to put into practice, you have to know what your limits are. Budget, time, message. Consider your limits from all angles. It’s great to have fresh, creative ideas that will add some excitement into your existing marketing strategy, but it won’t do much good if you’re unable to actually pull them off.
Do a lot of thinking about your limits, and then share them with the team you’re working with. Have an open line of communication about what’s do-able. Instead of looking at your limits and feeling restricted, consider it a challenge for you to get savvy in creating your next campaign.
Focus on the message
At the end of the day, your message needs to remain intact, no matter what your final ideas are. It’s easy to get off-track, but it’s important to bring the focus back to what you’re trying to say through your idea. Video marketing is all about how you can connect with viewers in new and exciting ways, but it doesn’t mean much if your message isn’t sound. Spend some time sitting with what you really want to say, and how you’re looking to be perceived, and allow your video to do the talking about what your brand’s really about.[/vc_column_text]