November 26, 2014
It goes without saying that you have a lot going on. Why not take down some tips about how how to make a customer testimonial video the easy way?
Keep the process simple and pain-free for you and your customers, and not only will it yield great results, but it’ll make customers more likely to work with you again, should you ask.
Knowing when to ask
One of the best tips for leveraging customer testimonial videos is to be proactive. It’s great to get in the habit of asking for them, but you should also make it easy for customers to come to you.
If you don’t have a space on your website for customers to come to you with feedback, what are you waiting for? You’re missing out on the chance for them to come to you, for them to let you know the ins and outs of their experience. That point of contact can be a great time to follow up, asking if they’d like to record a video that’ll let other people know what you’re able to do for them.
If you’re seeking out customers for testimonials, here’s a few basics to keep in mind:
How long have they worked with you?
If the answer is less than at least a few months, it’s probably too soon. Make sure they’ve been with you long enough to have a clear idea of what your service can do for them, and why you’re the best at what you do.
Have you asked them to preview a product/service update or new feature?
If not, again, you’re missing a great opportunity! Asking a few longtime customers to test out your latest update ahead of its release not only makes them feel valued, but their thoughts will make for a great testimonial.
Instead of getting into the great testimonial script debate, keep it simple and offer guideline, instead. Scripts catch flack for making testimonials sound manufactured. Guidelines, on the other hand, address the structure of the testimonial, and how you’d like them to go about it. This can range from asking them to state information like their name, age, or location at the beginning of the video, to including a time limit.
Guidelines aren’t meant to tell your customers what to say or how to say it. That defeats the entire point of having their real, fresh perspective. They can make it easy on you and your customers by giving them a rough outline of how to format what they have to say. That way you won’t be receiving video that needs timely edits, and customers will find the process easy, and one they’d repeat.