August 12, 2013

Recording The Best Customer Testimonial Videos: A Painless Guide

Recording The Best Customer Testimonial Videos:  A Painless GuideAccording to Leslie Bradshaw, COO of Guide, 89 million people are going to view 1.2 billion online videos – today. With those numbers in mind, it’s well past time to incorporate video content into your business’ online presence.

And if you aren’t recording video testimonials just yet, what are you waiting for?

Thanks to the widespread use of smartphones, laptops and tablets, it’s never been easier to record 30 or 60-second testimonial videos. In the online world of likes and sharing, video content can really make the rounds – and make a difference for your business in the process. And with the fast-paced nature of social media, video content can easily be shared and streamed on other websites and social media properties, providing additional (and free!) exposure.

Trust us, we get it. Jumping in front of a camera and doing a pitch might sound nerve-wracking, but it can be painless as long as you properly prepare. Before practicing that “serious face” in the mirror, try to follow these simple, straightforward tips:

1. Create a short script

You’ll want to have a short, to-the-point script available so the main points of your video can be nailed-down without too much fumbling. And don’t forget – if you fumble slightly, that’s okay. It makes you human, and the viewer may actually connect a bit more if you’re not perfect in your delivery.

2. Establish credibility right from the start

When you introduce yourself, you’ll want to establish some credibility. And the sooner you can do this, the better. Why should the viewer listen to what you have to say? What is it about your background that makes you qualified to speak about the product or service? Keep those two questions in mind while you’re preparing your introduction.

3. Outline the product or service in a tidy, efficient summary

Whether you’re recording a video testimonial for a product or service, you’ll want to summarize your experience in less than a minute. Be sure to mention how the product or service has benefited you or your business. How has it helped you? Has it saved you money? Has it cured your headache? Or maybe it’s created efficiencies for you and your team?

All of this should go into your script. Sounds easy, right?

Here’s the challenge: don’t read directly from the script! It’s harder to connect with the viewer if you’re staring down at a sheet of paper (or if it’s obvious you’re reading something on your screen. Instead, go over the script until you’re comfortable pitching it in a conversational manor. Then, ditch the notes!

4. Find a well-lit, quiet space to record

Try to get away from screaming kids, or TV noises coming from another room. While setting up your recording device, try to find your most flattering angle. No one wants to see up your nose, or make eye contact with your chin. Be mindful of your angles, and you’ll do just fine.

5. Use a one-on-one, conversational tone

If you’re not used to speaking on camera, you may be nervous at first. That’s normal. But just remember that no one is expecting an Oscar worthy performance. You want to be engaging, focused, and speaking as if you’re having a one-on-one conversation with the viewer. Even if you make some small mistakes, your audience will be more forgiving if you remain engaged, calm and conversational.

As long as you stick to your script and focus on the points you need to drive home, the video will turn out just fine. And if you find yourself deviating from the script or spending too much time rambling, re-focus and get back on track. Always remember: when it comes to video testimonials, brevity is key!

Has providing a video testimonial given your business a boost? Leave us a comment and let us know!

Video Testimonial Success

  • Some good pointers here. Depending on the person, a script can be hit or miss. If you have a lot to say, have a list where each bullet is one or two words, so you can reference it without distracting yourself. But I would toss the script and instead, don’t be afraid to do several takes. 9 times out of 10 your later takes will be much better anyway and by the 4th or 5th time you introduce yourself or a product, you are going to take the best elements from the previous takes and spit them out like they are rolling off your tongue, instead of a script. Loose and conversational usually makes for happy accidents. Converse with someone off camera that you edit out later and you won’t feel like you are alone with a spotlight on you.