November 13, 2013
The process of hiring the best and brightest for your team can be a lengthy one. Recruitment video testimonials are great because they show, rather than tell what makes your business excellent.
Video is the perfect medium for reaching out to prospective candidates. The majority of job posts include a wall of text. A video that shows off the best of your brand and what you have to offer employees can set you apart. If done correctly, video can establish connections that an endless wall of text can’t.
Here are some tips to making the most of your recruitment video testimonials:
Discuss company culture
What’s behind your brand? It’s easy to make vague promises about a great work environment when you’re recruiting. It’s also boring.
Instead of falling back on cliches, examine your company’s culture. What stands out about your company? Your answer should impact what you choose to highlight in your video. keep in mind that employees want to feel like they’re part of something important. Make sure you’re showing them an authentic glimpse of what they’re getting into. Or more importantly, why they should be interested in joining up with you.
If you’re having trouble getting started, here are a few questions that will assist you in getting across your message:
- How do you promote your values, as a team?
- What is your purpose?
- Where are you headed in terms of growth and positive change?
Remember the advice your mom always gave you? Whether it was your first day of high school or tackling your first job interview – chances are, your mom has told you to just be yourself at one time or another.
It was useful then and it’s useful now. Above, we discussed highlighting company culture. In the same way that you don’t want to promote ideas and practices that don’t apply to your brand, you also don’t want to misrepresent the experiences of your employees. Recruitment video testimonials are an excellent way to give applicants who might otherwise be unfamiliar with what you do a look into an average day. You can provide them with a glimpse as to what they can expect in their new work environment.
This isn’t the time to pull out all the stops by using expensive equipment or actors to portray what goes on in your company. Applicants will be able to tell whether or not you’re being genuine, so you’re going to want to be just that! Giving applicants a glimpse into what it’s like to work with you is as easy as creating a short video comprised of day-to-day interactions. Take them on a quick tour, let other employees tell them what sets you apart.
It helps to look at recruitment video testimonials an introduction; to you, other employees, and the environment they could potentially be stepping into. It might sound complex. but don’t over-think the content. It’s time to re-connect with the values at the chore of your brand and allow video to do the talking in the recruitment process.