October 27, 2014
The best questions for video testimonials aren’t always the most obvious. They aren’t necessarily the ones that draw out the lengthiest answer, or require the most thought. Sometimes the best questions are the ones that we don’t initially think to ask.
Here are a few – and why they’re so great!
How long have you worked with us?
This question should yield a pretty straightforward response, which will vary by client. The great thing about it is that it allows brands to show off video testimonials from newer clients – likely to be energized about the product or service they’ve invested in.
At the same time, videos from loyal clients who have stuck with the same brand for a number of years are going to highlight the value in prospective clients doing the same.
What issue made you seek us out?
Asking about the problems that make clients turn to a brand for help gets to the heart of what they do and how they’re able to do it better than anyone else. Presenting not just one problem, or maybe similar problems phrased in a variety of ways will strike a chord with viewers, who should be able to relate to at least one issue that’s raised.
They should be able to see themselves, or something that’ll get them thinking along the lines of how their lives would be easier if the product or service was introduced.
Is there anything you’d like to add?
Brands should never underestimate the surprising results this question can bring about. The way a brand views the product or service they offer is going to differ from how each client does. That means that every answer offers some new insight, or a different way of viewing things, which can really resonate with viewers, who might also have their view altered.