April 24, 2014
Do you have any summer video contest ideas? If you haven’t started considering your campaign options, now is a good time to dig in. Summer provides a variety of options if you make the most of the warm weather and family time.
Here are a few to get you started:
Everyone is looking forward to venturing out into their community as the weather takes a turn for the better. Whether it’s a coffee shop or the park where they walk the dog, ask that they show off their favorite spot. You can have viewers vote on their favorite spot, based on the criteria you provide.
One of the best parts of summer is getting to travel, especially for families that need to wait until school’s out to get away. Celebrate family time, and all the great memories attached to hanging out and kicking back by asking families to share their summer vacation plans.
Mother’s Day, Father’s Day, July 4th – Summer has a variety of holidays that you can tap into. Ask people to share their favorite holiday traditions, whether it’s a recipe or family outing.
Reading lists are pretty common for kids to take part in over their summer break. There’s no reason adults can’t get in on it and share their favorite quotes and why they’re meaningful, or compete to provide a clever, abstract description of a well-known book and see who can guess the title.
Back to school
Wind the season down with a campaign that looks toward fall. This provides a great opportunity for entrants to share memories from the summer, fond things they can look back on as the weather cools and the leaves begin to change.
Summer campaigns really give you a chance to get creative. There are a ton of themes you can run with. Treat the ideas here like a jumping off point for your brand to do something awesome this summer.