June 2, 2014
There a variety of factors that go into decision making about your online video marketing strategy. We have the online video marketing statistics to help move your decision making process along.
There are a few lingering misconceptions about video and how it can benefit your marketing strategy. But you only have to take a look at the numbers to see where the pay-off’s at.
The online marketing stats you’ll want to see
- 52% of consumers say that watching product videos makes them more confident in their online purchase decisions. Without video, questions about quality and satisfaction linger.
- Globally, online video traffic will account for 55% of all consumer Internet traffic in 2016. We’ve watched video exceed our expectations in terms of growth. Appetite for video doesn’t seem to be going anywhere, with the popularity of Netflix, Vine, product videos, and so on.
- 76% of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration. Video campaigns that operate through social media can bring in pretty great results when you know your audience and know how to appeal to them.
- Online video production will account for more than one-third of all online advertising spending within the next 5 years. Marketers are seeing video as a sure investment. Low cost and high pay-off by forging connections with viewers and reaching them through a hot medium.
Online video usage has come a long way.
Instead of treating it like a fringe element of your marketing plans, marketing statistics suggest that you’d be wise to take a second look to make sure you’re using video to your advantage.
Shoppers are taking advantage of online video to check in on brands and their products before making a purchase. With the explosion of mobile usage, they can access info about what you have to offer. from almost anymore. If your marketing strategy in the past, or today, doesn’t reflect that ease of access between you and your audience, it’s time to make a change.
The great thing about the widespread integration of online video as a marketing strategy, is the ability to connect without having to tank your budget. Creating video, whether it’s from you or in the form of video testimonials from happy clients, is easier and more budget-friendly than ever.
It allows you to have unique control over the message your brand sends, capturing attention in a new and exciting way, that only seems to be growing from here.