April 25, 2014
Just getting started on improving your marketing endeavors? We have tips for attorney video marketing newbies, including how to keep your cool and feel comfortable taking on something new and exciting.
Relationships with clients carry over
Your clients will be a large part of your video marketing campaigns. The relationships that you establish, and the reputation you’ve built will all be the foundation for your online presence.
If you’re struggling with how to form the message you want to put out with this new medium, consider how you’re already perceived. Your marketing message should highlight your strengths. Whatever your best at – the ways in which you strive to make a difference in the lives of your clients, should be front and center.
Getting staff on board
A campaign won’t get much traction if everyone isn’t committed to seeing it through. It doesn’t have to be a huge undertaking that will cut into everyone’s time. It can be as simple about being mindful about asking for video testimonials, or spending a few minutes going over ideas and other strategies.
They key to keeping everyone motivated is reminding them what can be achieved, and rewarding successes as your campaigns take off.
Set a schedule you can stick to
Be realistic about the amount of effort that can go into your marketing. There are only so many hours in a day, and you shouldn’t feel pressured to bite off more than you can chew.
That said, the great thing about video marketing is that you can easily slip into a routine that works for you. It doesn’t have to be a time drain, especially once you get the hang of everything.