March 21, 2014
Video marketing has more in common with the dark side than you might think. Like the dark side, video marketing is extremely powerful. If you’re not careful, it can lead to your downfall. (Kidding! Sort of.) Most of all, it takes time for you to fully harness the power you’ve acquired.
First, the basics.
What is video marketing?
As the name implies, it’s a marketing strategy that includes using video, testimonials and campaigns, to reach out to your audience. Rather than relying on text to convey meaning, you include video, which has been dominating marketing for several years and shows no signs of slowing down.
Tips for making the most of it
Come up with a content schedule:
It’s all well and good to try new things, especially if you’re looking to give your marketing some flare. But all your efforts won’t amount to much if you don’t stick to some sort of schedule. Posting a video once and then never again ins’t going to draw any attention to how awesome your brand is. Same goes for brands that post videos sporadically. Create a schedule that you’ll be able to stick to and then hold yourself accountable if you start slacking.
Avoid content for the sake of content:
Doing more with video is awesome. Spamming viewers with content that has no value? Not so awesome. In the same way you’re going to need to hold yourself accountable for sticking with a schedule, you’ll be in charge of challenging yourself to do better. The great thing about video is the inherent creativity it takes to create quality content. You’ll be at your best when you’re pushing yourself, and your team, to do better. Viewers will appreciate the effort, and you’ll see your hard work be returned in more meaningful engagement, as a result.
Include a call to action:
What are viewers supposed to do once they finish watching your video? If there’s no call to action, you’re missing out on an opportunity to lead viewers to where you want them most. Don’t miss out. Provide relevant links at the end of your video. When you lead, it’s proven that people are more than willing to follow.
Be social media savvy:
Once you get in the swing of making great video content, you should also make sure you know how to use social media to get the most out of it. Find out where your viewers are lurking. Check out content in related hash tags, or what’s been working for other brands. It’s easy to get discouraged if you don’t have overnight success. Be patient. You’ll begin seeing results. Be consistent and deliberate in what you do and the results will follow.
Video marketing has plenty in common with the dark side. But lucky for us, it doesn’t have to be scary like the dark side. Just remember, with great power comes great responsibility. But that’s a whole other nerdy marketing conversation that we’ll save for another day.