August 13, 2014

Video Marketing Tips to Make Your Life Easier

Video Marketing TipsWant some video marketing tips to make your life a little easier? Campaigns can get a little stressful, especially if it’s your first, and you’re pressured to pull off something great.

Here’s how to go about it without making yourself miserable:

Embrace collaboration

There’s a toxic mindset that’s pretty prevalent in the work environment, that stems from the idea that you constantly have to best your other team members in order to look good for your boss, or snag the credit for an idea or particular move, which could lead to a promotion down the line.

Competition can be a healthy way to challenge ourselves to do better, and improve our work, as a result. It can also get out of hand when you’re constantly putting competition ahead of the goal – to run a successful campaign. Instead of framing yourself as the lone wolf, only worried about getting credit and making yourself look good, set aside the ego and put your focus back on the campaign. You might look good in the short term by looking out for only your interests, but if the campaign suffers because you refuse to work well in a team environment where ideas are shared and improved upon by everyone, not only will you look like a jerk, but you’ll be the jerk who also tanked the campaign, which isn’t a good look.

Believe in your strategy

One of the biggest mistakes that’s pretty common for brands new to video marketing, is to change the strategy early on due to unfounded panic. The mindset about video achieving results overnight can be to blame. When we don’t see the results we’re hoping for, or the boss is demanding, we panic and assume we’re at fault.

IF you put a lot of time and effort into developing a strategy that makes sense for your campaign, there’s a pretty good chance that it isn’t your strategy that’s to blame. Instead, it’s that pesky idea that video will yield instant success.

Don’t buy into misinformation about video marketing. Trust the work you’ve put in, and understand that there’s more at play than just a short-term payoff, when you’ve built a long-term strategy.

Keep learning

You’re going to make mistakes. It can be a terrifying idea, especially with ingrained ideas of what it means to be successful and a valuable team member.

As you get more and more video marketing campaigns under your belt, you’ll gain insight that only comes from first-hand experience. You can do all the reading and preparation in the world, but at the end of the day, experience is still the most valuable teacher.

Give yourself permission to make mistakes, because it’s human, but also so you can grow and learn, instead of beating yourself up over them.

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