June 9, 2016

Video Testimonial Best Practices: Capture the Story

Video Testimonial Best Practices: Capture the StorySure, it’s great to hear how an expert endorses a product or service.

However, when it comes from a satisfied client, it makes an impact at an even greater level. Securing a video testimonial to use in your advertising campaign or to display on your website will provide great value to your marketing efforts. Not everyone is comfortable talking on camera. Do everything you can to help your client relax and have fun with the process. Communicating video testimonial best practices will help in the long run.

Here are a few tips to keep in mind:

Communicate your expectations.

Give your clients very clear instructions about what you are expecting in the testimonial. Tell them to speak in complete sentences. Ask them to smile. Provide suggestions for clothing choices and lighting.

Provide a list of suggested lead-ins.

Compile a list of partial sentences to give your clients or customers a jumping off point. Some examples:

  • “My favorite part about using this product is…”
  • “I would recommend (your company name) to a friend because….”
  • “I would rate my experience with (your company name) as…”

The point is to give the client lots of ideas about how they can talk about your business and their experience.

Offer an incentive.

While you don’t want to bribe anyone, you should still recognize that providing a video testimonial takes time and effort. Consider a way to show your appreciate and thank your client for helping by offering a small token of gratitude.

Make them feel like a star.

After their testimonial is properly prepared and your campaign is launched, send them a link to their video and encourage them to share it with friends and family. Post it on your social media platforms and encourage the client to tag themselves and share the post as well.

Obtaining the right footage can take some patience, but trust us – it’ll pay off in the long run.

Video Testimonial Success