April 23, 2014
Your budget doesn’t have to take a hit when it comes time to consider video testimonial lighting. A lot of us have preconceived ideas about how much we’ll have to invest in our campaigns. The good news is that campaigns are way more affordable than you might think, especially if you have the right tips to pull it off yourself.
The importance of good lighting
How will viewers make a connection to the person speaking to them if they can’t make out their face? The point of using video is to establish a connection. It facilitates dialogue between consumers that’s more effective and trusted than text. But that trust won’t really come into play if the lighting is shadowy, which tends to have the opposite effect, making the viewer feel suspicious of whoever’s speaking.
Use what you have
The good news is that lighting doesn’t have to eat up your budget. The trick is figuring out which rooms and other spaces have decent natural light to begin with, and building off that.
Most indoor lighting can leave a lot to be desired, which is why it’s important to pick your space for filming carefully. There are several ways to manipulate your surroundings without having to pull out professional equipment. First, make sure it’s a space that lets in natural light. A little is better than none, so throw open the blinds and let the sunshine in.
Also consider where you’ll be sitting in relation to the light source, natural or otherwise. It might seem natural to settle yourself in front of a window and begin filming. More is better, right? Not entirely. Instead of sitting directly in front of a window, which will produce a silhouette or blot out your face, sit so the light catches you from the side, which will highlight your face.
Most of the time, using a window or single overhead light won’t be enough. Setting up a few lamps around the room before filling can do a lot to offset harsh overhead lighting.
Consider how lighting can build trust in testimonials. A video that casts someone in shadow will automatically make them seem suspicious. Find a room with natural lighting, but also add to it with the use of lamps and other light fixtures.
The most important thing is simply being aware of how the lighting will shape video before it’s been filmed, rather than after. It’s a good idea to do some quick test videos so you can adjust accordingly when it’s time to film the real thing.