October 22, 2014

Video Testimonial Tips: Expectations vs. Reality

Video Testimonial TipsThere are some video testimonial tips you’re going to want to keep in mind when you add video to your marketing strategy. Whether we like to admit it or not, we all go into projects we take on with preconceived ideas about how things work and what’ll work best.

It’s no different with adding video testimonials to your gameplan. To spare you some of the headache a lot of us go through, here are some tips about your expectations versus what reality’s going to look like.


Ask the same questions to get great results.


Learn how to ask questions that’ll yield the results you’re looking for, but don’t stick to the same questions for every interview.

The point of video testimonials is that they’ll each cover new ground. One might touch upon how and why customer service is being done right, while another will brag up a cool feature that other consumers will want to hear about.

Repeating the same questions means you’re going to have testimonials that only touch on a limited number of topics, and might also begin to sound similar.


The more testimonials per page, the better.


It’s better to be selective and make sure the right videos are displayed prominently.

There are plenty of different ways you can design your video testimonial page; from layout to color, it’s all about carrying the signature brand style over so the identity instantly clicks with consumers. What it shouldn’t be about, is cramming as many testimonials as possible into one space. Instead, they should be organized neatly, by subject or in the order you’d like viewers to watch them.

Filling the page with testimonials that are out of order and unorganized isn’t going to make people want to watch them. It’s going to be a turn-off and have them clicking away.


Every testimonial is a perfect fit.


Some testimonials just aren’t going to work. And that’s okay.

Everyone loves video testimonials because they aren’t overly scripted and they don’t give off a salesy vibe. Instead, they’re pretty quick and to the point. Consumers are pretty forgiving about testimonials where the speaker fumbles or the lighting might not be the greatest, but sometimes a video is too of course for it to be a good fit to display. And that’s okay.

Most of the people filming and watching them aren’t professionals, so it’s okay when minor mistakes happen. Maybe the sound is off or they get off topic. But if you don’t like the look or feel, for whatever reason, it’s okay not to use it. You don’t have to, and shouldn’t, use every video that comes your way. It’s okay to be selective, and to be honest about how much viewers will forgive and when it’s better just to scrap the video.