January 17, 2014
What do you need out of a video contest plugin? You’ll want to think about your contest endeavors and where you plan on taking them in the future before you make your decision.
Here are a few features to keep in mind:
Mobility is a must
Mobility should be high up on your list of priorities. Mobile usage is soaring, especially among consumers who want to check in with their favorite brands on-the-go. Whether at home or out and about a huge chunk of online usage is facilitated through mobile devices. Your video contest plugin should accommodate the rise in mobile usage so you know you’re effectively reaching prospective entrants.
It doesn’t look like mobility will be slowing down anytime soon. If your plugin isn’t allowing you to receive submissions from devices, it’s not going to do much for your business and it’s going to turn away potential entrants.
How does your plugin interact with social media? Similar to the mobility factor, social media is essential to get word out about the contest and make it a success. If you check out video contests on Twitter, you’ll return a wide variety of results. Make sure your contest is getting out there and reaching the right people thanks to features that allow entrants to share their involvement with friends and family on their social media pages.
It’s vital that you keep entrants and everyone else following your contest up-to-date on relevant information like an approaching end date. You can also make sure followers remain interested by using social media as a means to gather points. Some contests use Facebook likes as a means to enter or add points to their entry. It’s all a matter of what your plugin allows and then getting creative!
Front and back end organization
Your plugin should help you stay organized especially if you’re running multiple contests at once that require your team to be on their toes. You should be able to monitor comments on contests or entries and choose whether or not you want to receive an email each time another entry is submitted.
On the back end of things you can choose what limitations to put on admins in regards to their rights to the contest. Another important aspect is being able to take a look at statistics that show how the contest is progressing over days and weeks. Again, the plugin should help with organization, not make things more difficult! You already have enough to deal with by putting together a campaign, make sure there isn’t a breakdown and keep things running smoothly.
When all is said and done, what are you doing with the video you receive during the contest? Hopefully your answer doesn’t include letting them sit and gather dust. Instead, keep the marketing ball rolling! Your videos won’t be doing you any good if they aren’t being viewed and shared.
A playlist allows you to stream the videos you want others to see. This also means that you can adjust which videos are being viewed depending on how they work with other future marketing efforts. You’ll have new video contests, different campaigns – all providing an opportunity to display what’s relevant at the time.
In terms of upping your marketing strategy – video contests are an excellent way to dig in.
With the right idea you can draw interest to your brand and begin fostering meaningful relationships based on that interest. Make sure your plugin is doing the most to help your marketing efforts succeed.