March 7, 2016
It’s no surprise just how important video marketing is, especially in today’s age of technology.
However, what also needs to be remembered, is that the marketing strategies that work for one business, may or may not be suitable to you. After all, there are numerous video marketing trends, and some work better in certain situations.
For example, let’s say you were trying to market your videos through social media. It would probably be more suitable if you had an online business, instead of an office based one, so to speak. Of course, though, there are exceptions to this, but it’s still something to keep in mind.
Overall, here’s how to decide which video marketing strategies would be most suitable for you.
First of all, it’s important consider what outlet you want to use for marketing your videos. For example, if you plan to share via Facebook, remember that it’s a large and interactive audience, and the videos shared there get quite a bit of interaction. On the other hand, Twitter has much more of a niche audience, and while there’s nothing wrong with using it to share your content, it’s not meant to be used in the same way as other social media sites. Whatever marketing trends you’re considering, adapt them to fit the scope of your outlet. The medium is the message, and each audience is unique.
Though this was briefly touched upon earlier, the video marketing strategies that will work best for your company, are also determined by the type of business you run. If you run an office-based business, for example, many of your marketing techniques will require more of a direct approach with your customers. However, if your company is online, your strategies would mostly involve engaging others through online video content, although the approach isn’t as direct as the former.
Even though both approaches have their pros and cons, each is unique and adaptable for the situation at hand.
What’s worked and what hasn’t for you? Drop us a comment and let us know!