October 14, 2014
Need some tips about how to ask for a video testimonial? We’ve got you covered. Once you have a good idea about who you’ll be asking, you have a variety of ways to get the job done.
Using email to get in touch
Shooting an email to a newer client is a great way to broach the subject. Emails aren’t intrusive, and give the person you’re asking plenty of time to think it over. There’s none of the rush or pressure to answer that can happen when the asking happens in person. It also gives them time to consider what they’re going to say, and to re-read the information you provide, if they need a refresher.
Asking in person/over the phone
Hands down, the best time to ask for a testimonial is after a successful encounter with a client. There’s a very good chance you’re going to get a yes if everyone is walking away happy.
Asking this way, or over the phone, lends itself well to clients you’ve had a working relationship with for some time. That doesn’t mean you can’t ask relatively new clients for a testimonial this way, just that it makes sense to approach someone this way if you’ve worked together longer, and know one another better. It means that you’re probably comfortable interacting in person and over the phone, and can chat a little less formally about what you have in mind for the testimonial.
Displaying a call-to-action on your blog or website
It’s always good to have a reminder on your blog or website. You can alert visitors that you’re open to hearing what they have to say, and they might just approach you to create a video testimonial if they become inspired. This probably isn’t going to turn out to be the approach that lands you the most testimonials, but it’s good to have your bases covered. While you proactively seek out clients through email and in person conversations, it’s still worth getting the word out and potentially getting people to act by putting it in the forefront of their minds.