October 23, 2014
Wondering how to make a video testimonial? You’re in luck. Here’s a checklist to consider so you can guide clients on filming their first testimonial.
The location for each testimonial can actually play a crucial factor in how the speaker’s perceived. For example, how might a cluttered, poorly lit room be received? Not so great, right? The speaker might come off as incompetent, or innately untrustworthy if their face is in the shadows.
Testimonials should be filmed in a quiet, tidy space. It can be anywhere from an office to the kitchen table. What matters is that it’s a spot where they won’t be interrupted. Great natural light is a bonus, but if the space is lacking, it’s pretty easy to grab a lamp or flip on the overhead light and play around with what’s going to show up best.
The biggest tip I can give is to encourage a test run before the actual testimonial is filmed. It can be as quick as sitting down and saying a few words and then playing it back to check the sound and lighting. That way, when it’s time to film, they know that all of the elements have come together, and won’t have to go through the hassle of filming more than once because they had to make multiple adjustments.
What to say
It’s awesome if you’re faced with eager clients wanting to talk up your brand. But there is a downside to letting them try to tackle more than one topic in a given testimonial. It can lead to rambling, which means editing, which you want to avoid. There’s also a good chance that the video will lose focus, which might end up confusing the viewer.
The rule of thumb is to ask that they stick to one topic; whether it’s a customer service interaction that went really well, or a new feature they’re excited about – keeping it specific to one topic will keep them on point.
Length and script
The best video testimonials are as long as they need to be. Too vague? How about this: As mentioned above, testimonials should zoom in on one aspect of what a brand does well. That means a brief intro about the person speaking, and then getting right to what it is they’ve decided to touch on.
Videos on the shorter side shouldn’t really need a script. If someone’s nervous about what they’re going to say, encourage them to practice once or twice. They only need to let people know who they are, hit their point, and finish. You can also provide a script template for them to look at, so they can get an idea about what you’re looking for. But you want to avoid having testimonials that feature clients looking away to read what they’ve written. Keep it brief and you shouldn’t have too much of a problem!